You don’t want just some local shop. God knows where they got their coffee or how old it is. Go to a coffee roaster. Here in Cincinnati I go to Mt. Lookout Joe’s. They roast coffee everyday. It’s never more than 2-3 days old.
Drip coffee makers don’t get water hot enough. Go with the French press and freshly boiled, filtered water. If you’re going to stick with the drip maker for convenience get one of those “gold” filters. paper filters absorb the oils in coffee that give it that good coffee flavor.