As do prisoners in the exercise yard - they can walk anywhere they want, within those four fences. Implying that the consumer population has “free will” because they can shop when they want, for whatever choices they care to make from the shelves, is just about as absurd.
Part of this thread has gone down an unintended and (IMHO) irrelevant road. I never said nor meant to say that Thanksgiving was, or should be, a rigidly enforced holiday for everyone. Of course there is always an infrastructure that has to work regardless of irrelevancies like “holidays,” and there is some part of the population that for one reason or another doesn’t do the traditional family/dinner-centric celebration.
Even Black Friday itself isn’t really at the heart of my arguments - contained on the day after Thanksgiving, it’s a separate problem and set of issues and yes, I suppose there is much “free will” about staying home that day. (Gosh knows there are almost 30 more days to do that shopping, anyway.)
I do think the rollback of the utter nonsense that is Black Friday not just to midnight, as in recent years and did have some slight impact on the “familyness” of the day, but back into dinner time on a day when the dinner is the centerpiece of the day for those who choose to celebrate it (some large majority) - that brute-force, uncaring, grasping push back into a time when people, goddamn them, are staying home instead of spending money is the problem.
It’s no longer a smallish number of people who have to work or have a major family member go off to work - that essential infrastructure - but some large portion of families who have members working in retail, sales and retail support. That alone represents millions of families that would otherwise be left to the day; add in the indoctrinated nonsense of having to rush off six or twelve hours earlier to “get the bargains” and you’re disrupting millions to tens of millions more.
But it’s all free will, right? These millions are simply opting, of their own initiative and for their own deeply-considered reasons, to fuck up what may be the last meaningful holiday with a carefully-planned sojourn to buy a bunch of unwanted shit just a little cheaper. (Maybe.) Not an ounce of coercion, conditioning or fostered desire in the mix… just the golden thread of free will exerting itself in a vacuum.
Oh, wait, I forgot - these are only the stupid and gullible people, not the ones who are so “free” in will that marketing has no effect on them. So it’s their own fault for being sheeple. And there are of course no 'eeples here.