It wasn’t until this thread that I realized why I should care if the meat is sliced in the restaurant. It was the first question that occurred to me (phrased in my mind as, “who the fuck cares?”).
They should at least have Dietl explain the assertion that meat tastes ‘old’ more quickly after it’s sliced, rather than having him talk about how far a sandwich has to walk.
A walking sandwich!! Now there’s an idea on how Arby’s could show their uniqueness.
I don’t get that from the ad. It’s all about how bad Subway is, not how good Arby’s is. But, saying that’s true, and assuming you think Subway and Arby’s are in the same market*, why wouldn’t you have already tried Arby’s before deciding to stick with Subway?
*Another problem I have with the ad: Arby’s isn’t a sub shop. And Subway doesn’t serve nearly the variety of food Arby’s does. Until this ad, I never would have even thought they were supposed to be in competition.
If you’re too lazy or unable to actually pick up a sandwich to eat it, this would be an awesome development.
They have an entire menu, the Market Fresh Menu, dedicated to fighting with Subway. They don’t meet the roughly 5 dollar pricepoint that Subway has so they have to argue that their sandwiches are fresher, healthier and tastier than Subways’.
They specifically show their turkey being sliced fresh in the commercial. Their new slogan is “Slicing up freshness.” They are putting down Subway and pushing their brand as better. And of course they are in the same market. They are both competing for fast food dollars. But Arby’s is number 14 and Subway is number 2 in the country. They want to chip away that lead. As Stickler stated they have an entire menu dedicated to that purpose. Now they have an ad campaign doing the same.
According to Snopes (and Arby’s itself), Arby’s roast beef consists entirely of beef and a “self-basting solution,” which I suppose is slathered on or injected into the beef.
The ones we had were cooked in the plastic wrapper they arrived in so self-basting solution tells me, all the water that can’t go anywhere else.
You, and Snopes, missed the point. Nobody (here) was contending that Arby’s roast beef wasn’t made (primarily) out of beef, and nobody much cares how the roast beef “arrives at the stores” as the comment from the Arby’s representative was so careful to word it.
The point was that it was not sliced from whole meat, making the freshness of the slicing irrelevant. That shit was originally sliced (and diced, and pureed) long before it arrived in the store to be sliced yet again after it’s cooked. At some point in time IT WAS at least a paste, just like even the finest ground beef you buy at the store is a paste.
I’m slightly disappointed in Snopes for allowing themselves to be misdirected by PR people, instead of getting to the bottom of things, but it wouldn’t be the first time.
But it does come from Arby’s?
I think this Bo Dietl guy is funny. They have him in a commercial “locating” the source of Subway meats.
If he’s such a great detective, he should try locating a razor (the Don Johnson look went out in 1988) and maybe locating a suit that fits. (Can anyone say “sausage”)