As a Canadian, I get pretty excited when I come across a book that not only mentions Canada, but is set in a Canadian city, and get damned near ecstatic when it’s set in Western Canada. I don’t know if you United Statesians realize this, but most books are set in the U.S., and people reading them outside of the U.S. notice it. Not to turn this into a big U.S. bashfest; that’s just the way it is right now, for many good reasons.
How about the rest of you? Do you notice things like this? Do you get as excited as I do when a book is set locally?