I remember Joe! (DAMN I’m OLD!) 
Actually, it was the answer, “I’m a hero!!! (Disclaimer: This statement is a lie.)” that did it. I well remember those commercials; and I thought of Joe. When I looked at the other DQ answers in terms of Joe, they added up. So, I gave it a shot.
Still thinking about the next one…
Okay, we’re up in a new thread: “Botticelli: Late June 2012.” Link here.
That was a fun one - nice work, Spoons!