Brand Loyalty

Hellman’s Mayonaise (known as Best Foods’ Mayonaise west of the Rockies)

Levi’s
Barbasol
Hanes (white t-shirts)

These things will never change.

Wrangler
Dodge
Coors Light
Diet Coke

What can I say, I’m a stereotype.

Jiff (extra-crunchy)
Pepsi (never, ever, ever Coke)
Birkenstocks
Luvs

Anything else, I buy what’s on sale/cheapest

Heinz (for Ketchup)
Nike (for running shoes - my hubby bought a pair of New Balance for me but I’m not counting those because I didn’t buy them)
Pampers (for diapers)
Victoria’s Secret (for underwear)
Cetaphil (for face cleanser and moisturizer)
Pellegrino (for sparkling water)

That’s all I can think of at the moment although I’m sure there are more.

Sweet Baby Ray’s BBQ Sauce
Scott Tissue
Hellman’s Mayo (da best!)
L’Oreal Mascara

Hellman’s Mayo
Dr. Pepper
Peter Pan Peanut Butter, schmooth.
Macintosh
Merrell clogs
IBC Root Beer

Colgate
Gillette
Coke (husband)

Levi, Carhartt - clothing
Craftsman, Dewalt - tools
Bacardi - <hic>
Plextor - optical drives
Sony - televisions
Onkyo - audio
NHT, Velodyne - speakers
Kingsford - charcoal
And how about some brand dis-loyalties? In other words, brands I used to like but have come to dislike and avoid when possible:

Dell - dude, you’re getting a dud!
HP - lay off four of my friends and give the CEO a multi-million dollar bonus all in the same week?
Pacific Bell - indifferent broadband served up by clueless script-readers
Verizon - Hello? Can you hear me now? No? Hello?! Hello? Are you still there?
Iomega - Zip THIS!

Gibson
Boss
Macintosh

Hellman’s mayo
Heinz ketchup
Q-Tips
Ragu
Levi’s 501 jeans

Toyota
Kraft (macaroni and cheese)
Nokia
Boss (guitar pedals)

Oops, forgot one.

Skippy PB, all the way. I alternate between chunky and smooth. Jif is crap, and Peter Pan seems sugary to me.

Colgate Toothpaste

Heinz Ketchup

Coke… NEVER Pepsi

Hellman’s Mayo

JIF peanut butter. There IS no substitute.

Neutrogena facial soap

Bounty Paper towels

Manny’s flour tortillas

ReNU contact lens solution

Dr Pepper (only thing else I drink is water)
Honda
Close Up (hate mint)
Silver (jeans)

Apple Computer
Pepsi

[ol][li]Tab - It’s more an addiction than a loyalty, shared by several 1000 nationwide[/li][li]Zest - Ever since the day I saw the Zestfully Clean commercial with the glass showerdoor scum on it and how its “sheathing action” didn’t leave a film on your skin[/li][li]Band-Aid Brand Adhesive Badages - Those other brands suck, and because Q-Tips were already mentioned by Bafaa[/li][li]Which reminds me…Old Spice - I don’t wear after shave, but I do like to put it on the end of my Q-Tip swabs and clean my ears with it[/li][li]Budweiser - But when there’s a Bavarian Weissbeir to be had, infidelity gets the best of me[/li][li]Progresso Soups - No it isn’t homemade, but with the exception of Tomato Rice, Campbell’s or Chunk can’t hold a match to them [/li][li]Master’s Choice Line Caught Tuna in Olive Oil - Comes out of the can like a solid piece of white steak, no gray or red meat or those disgusting black things like all the other brands[/li][li]Gilette Sensor - I even tried the Mach 3 that came free in the mail, but it ripped me to shreds.[/li][li]Tide Liquid - It costs a few $ more, but it works better[/li][/ol]Wait a second, why am I even listing these? I’m sure they’re available (for a fee) from my local supermarket; who requires you to use a shoppers card so they can track my loyalties on a huge database.

Non-Supermarket Items[list=a][li]Levis - Only cuz they have the cut that fits best and are more easily available in my length.[/li][li]Durex - Only cuz they run a few $ less than Trojans[/li][li]Harmon Kardon Speakers - And I’m not even a bass head[/li][li]Hilfiger ribbed boxer briefs - They hold up better[/li][/list]

Tide Free

Jif peanutbutter

Tropicana original pulp free orange juice

Mentident toothpaste

Oral B toothbrushes

OB tampons

AND

Bali for bras. I’d never even changed styles if stupid Bali hadn’t discontinued the last several I’d liked.

Loyal to
Levi’s
Ann Taylor
Hanes
Jockey

New Balance
Balley
Ariat

Oral B flosses (although I sometimes by the generics)
OB tampons
Wella
Queen Helene
Chanel
Tweezerman
Absolutely anti-
Pepsi (drinks only, not Pepsico brands such as Taco Bell, Fritos, and Mountain Dew)
Lipton
Crest toothpaste
The Body Shop
Neutrogena
The new corporate Dr. Bronner

It might be worth mentioned that I get many veggies from the farmer’s market and a co-op, shop at dollar stores all the time, and rarely do “middle” food - it’s either cooked from scratch, from a nice restaurant, or the worst kind of junk food. No Progresso soups or Healthy Choice frozen food for me.

Levi denim jeans
Crosse & Blackwell seafood sauce
Kodak Gold 35mm film
Hime natural powdered wasabi
House Rayu fire oil
Best Foods Mayonnaise
Zatarain’s Creole mustard
Bissell spray carpet cleaner
Ivory soap
Vernor’s soda
Cross pens
Victorinox knives
Volvo cars
Läkerol pastilles
Haribo licorice
Klein hand tools
Le Creuset cookware
Wusthof knives
Heinz ketchup
Herdez salsa casera
Crystal hot sauce
Maxima electric guitar strings
Rico Royal saxophone reeds
Guild guitars
Grundtal kitchen racks by Ikea
Holmegaard stemware and art glass
Royal Copenhagen porcelain
Mag Lite flashlites
Fatar keyboards
Armstrong flutes
Nikon cameras
Kouros Cologne
Gillette lemon lime shaving cream
Mama Sita’s Philippine foods
Bundaberg’s lemon lime bitters
Program flea control
Miss Vicky’s Jalapeño chips
TEAC tape decks
Tascam mixers
Spectra Physics lasers
Jimmy Dean sage recipe pork sausage
Swift’s Premium beef link sausage
Aalborg akavit
Smints breath mints
Myst computer games
Bausch & Lomb Rayban photochrome sunglasses
Koh-i-noor Rapidograph drafting pens
In and Out hamburgers
Junket rasberry and red currant pudding

Very nice to see that no one has mentioned the Devil’s Own Spooge, AKA Miracle Whip.