I would offer this possible term of <snicker> endearment?
" BRANDONYMS " ???
One word, has that catchy --nyms suffix. Ok, who do I see to copywright this so I can sue the next hapless fool who uses MY term in print? ( Gotta love the litigious world we inhabit...)
----- Jes kidding, I am not the sue-ing typer, I am just…the Typer type