Breakfast Seltzer. "Hard" Breakfast Seltzer. Really

It’s a thing. A bad thing IMHO but a thing nonetheless. What’s the world coming to?

When I’m planning to drink all day, I start with a PBR Hard Coffee. Alcohol and caffeine in one tasty blend.

Had to do it.

A Bloody Mary is the traditional Breakfast or Brunch drink. Though Mimosas, Irish Coffee & Screwdrivers have always been alternatives.

So a few more choices for those that want to start early doesn’t seem like the worst thing. Not my choice but nothing much to worry about either.

If it starts to be a big seller at convenience stores, can we worry a bit more?

Sure. Why not? I really was just expressing my opinion, sorry bout that.

Yeah, spending time in South Louisiana, I remember having a Bloody Mary or mimosa on a Sunday morning. Didn’t feel like doing much housework after that.

Cheers!!! Happy cake day.

Exactly. It’s not as if drinking at breakfast or brunch is anything new. Brunch is very trendy with the 20-something crowd these days (well, before March), and hard seltzers are extremely hot right now among that same demographic. So this is actually a very smart idea.

(Though I probably would have chosen to call it “Brunch Seltzer” rather than “Breakfast Seltzer.”)

Sure, it’s just part of a balanced day.

Like the time my friends came to visit, so I got to see their entire day. They all had mimosas in the hotel to start the day, then we went to breakfast, where they had some more drinks, then we went out and about 10 am stopped at a bar and thay all had a couple beers, then we did some more touristing and at lunch they had some mixed drinks with lunch, then in the afternoon we all visited a brew pub, at dinner they had some more mixed drinks, then after that they got serious and went to the nightclubs.

There’s a market for keeping alcoholics functioning, and I applaud capitalism for finding an underserved clientele and exploiting it.

I was sure this was going to be a link the SNL ad for “A.M. Ale”.

Not sure how “what’s the world coming to” fits here - day drinking is not a new invention. If you watch older movies (notably Film Noir movies) you can see people constantly drinking all day even if they didn’t have a specific hard coffee. Or read up on the level of drinking that led up to prohibition - it wasn’t uncommon to have big kegs of rum for work crews so they’d just stay drunk all day and not complain.

Brunch Seltzer doesn’t sound nearly as daring. And therefore less fun.

For a 50th birthday, my dad and coworkers “invaded” a coworker’s house, and brought breakfast souffle, pancake makings, etc., and woke him up at a very early hour.

So he went for an orange juice. Had vodka in it.
Went for tomato juice. Yep, bloody mary for breakfast.

It was one of their better endeavors.

(His housemate was in on it and let them in. The birthday boy didn’t actually go to work that day. As planned.)