The first sentence here gets to the heart of why a second referendum is very far from being a surefire way to stop Brexit. It’s not a Right v Left issue, so what does a successful Remain campaign look like?
In broad terms, it’s very simple. They need to hold on to as many Remain voters as possible, and win over as many wavering Leave voters as possible. So what’s the Remain message? True, they can point to a lot of potential negative outcomes, and the evident dog’s breakfast of our current position. But we’ve seen that solely negative campaigns don’t get the job done. It would be very easy to fall into the trap of being (painted as) patronising or elitist. So they need a positive message that will enthuse Remainers to revote and win over Leavers. What does this look like?
For the Tory element of Remain, it’s got to be about how once we get rid of the millstone of Brexit, we can concentrate on governing the UK properly and getting on with the job we were elected to do - Universal Credit, NHS reform, reducing the deficit, low taxes. For Labour, with their mass of Leave-voting constituencies, the message will be different: 1) The EU needs reform and we would lead that from within Europe. 2) We know you’ve been let down and left behind by the elites, we get why you voted Leave to send us a message. Message received: the status quo is bad and need’s radical change. 3) But leaving the EU won’t fix your very real problems. For that, you need a radical Labour government that will come in, nationalise the railways and energy companies, fund the NHS, spend more on benefits, tax the rich, and let Corbynism flourish across the land.
You can’t have a unified campaign that is trying to push the message that Remain means both more *and *less Tory government. It’s fundamentally incoherent. So do you you have two campaigns (Continuity Remain and Labour Remain) who are arguing with each other about what Remain means while Leave run “Leave means Leave”? That doesn’t sound any better. But neither side of Remain can agree on any kind of vision beyond “Let’s not Leave” which is not a hearts and mind proposition.