When Ikea opened in Phoenix-metro it was the same thing, big crowds for a while so my sister-in-law, DesertRoomie, and I waited about six months before visiting to see what all the fuss was about. DR and I started laughing and had to explain to SIL why. We both played The Sims and with its simple graphics and – unintended – open-source software literally thousands of fans were making content for the game including a lot of furniture.
We were recognizing a lot of Ikea’s offerings from the game. On reflection it made sense. Most of the modders were young and had more time than money. They were merely making the furniture surrounding them.