Buddy Hacket Board Game?

Back in the 70s, I remember a commercial with Buddy Hacket
riding a bike through the woods at night, when al of a sudden he falls down a hole and lands in the lair of some kind of evil scientist, who proceeds to crush Buddy in a hydraulic press. The commercial ends with Buddy ending up as a cardboard cutout holding a board game.
Whats the boardgame called?