I was doing a bit of shopping stateside and ordered a burger and “large” pop (“soda”) at the Burger King. I was surprised to read the following from the glass… the purple prose struck me as being very American, somehow.
“A King cup tells others you enjoy the better things in life. A refill may be all well and good, but no thank you, you’ll just take this single, cup of champions, fill it once and sit down and enjoy your meal. And if somehow you still finish and need to refill, well, you’re that rare breed who needs two giant vessels of refreshment. And that means only one thing. You’re really having it your way.”
I hope (but doubt) some irony was involved… like the cheap wine I once had on a Quebec airline (vin “eau du chien”) or the patio furniture company Grosfillex…
The Burger King - Have you seen those commercials? - He…scares me.
The one commercial where the guy opens the window and the King is just there? The first time I saw that I nearly shit my pants. That’s the stuff that nightmares are made of. :eek:
There were lots of similar quotes on the burger wrapping, etc. which were in the same vein but less over the top “You chose the chicken sandwich. Good going!” Since none of these were funny (and I think the cup is very funny), I’m not at all sure these were meant to be ironic. In Canada, saying this stuff without tongue firmly in cheek would be unthinkable. On the other hand, maybe the same guys did come out with the creepy “wake up with the King” ads. Mmmm. Meatlicious.
From the OP, I thought it was a sign on a glass window, not a cup. I was all set to be ticked they were trying to cow their customers into getting just one cup of soda. Re-fills are my right! How dare they imply I drink too much soda! They’re shaming me into de-hydration!
Then I read it again. Oops. Turns out it’s just another clumsy attempt at off-beat or edgy humor, like the rest of their ads. Why can’t they do as Carl’s Jr? On the biggest cup, the little star says something like: ‘Woo, you must be thirsty!’ No creepy big head king, no risk of misunderstanding. Though at least Burger King doesn’t have that skank Paris Hilton in their ads.
If the King wasn’t creepy enough, the new Coq Roq whatever chicken-head rockers have sure done it. Add BK to the list of places I won’t eat at ever again because of creepy commercials (Quiznos is still #1 on that list. That man suckling the wolf’s teet is still fresh in my mind several years later. And the spongemonkeys! AHH!)
