Busch Stadium Viagra ad: TACKY or WHAT?

So maybe I’m just used to the dignified look and feel of Wrigley Field, but I find the Viagra ad posted behind the batters during the Cubs/Cards series to be crass and tacky. Can tie-ins be far behind? How about Viagra/Louisville Slugger “Turgid Inflatable Bat Day” or maybe “NON Floppy Hat Day”?? Jeesh!