Obviously a former Clinton advisor is not an unbiased source on media coverage of the campaign.
But neither is Brain Death’s search, which shows how easy it is to bias a comparison like this.
He compared Google hits for “Bill Clinton draft dodging” and "George Bush military record’, and found many, many more hits for the latter term.
Well, ‘military record’ is a very broad term, and could include all kinds of stories about foreign policy or what have you, as opposed to ‘draft dodging’ which is very specific and in fact language that wouldn’t usually appear in a newspaper article.
Just changing the first search to “Bill Clinton military record” results in 196,000 hits, more or less what he found for George Bush.
Now, all the points are good about how what’s on the web right now doesn’t reflect what was in the media during the campaign.
So just to avoid the web bias, I did a couple searches myself on Nexis: for stories in the news archive between 1/1/1998 and 1/1/2001. This will be biased slightly for more Clinton stories because as the sitting President, he’s likely to be mentioned in non-campaign stories. I chose “Vietnam” as a search term to exclude any stories about current military/foreign policy issues.
Searching for “Bush” and “military record” and “Vietnam” resulted in 462 stories, while “Clinton” and “military record” and “Vietnam” found 374. Since these were fairly low numbers, I decided to find a more inclusive term, and used draft instead of military record.
“Bush” and “draft” and “Vietnam” found 2,456 stories, while
“Clinton” and “draft” and “Vietnam” found 4, 876.
It appears there may be a slight bias towards more stories on Clinton’s activities during the vietnam draft era, but hardly a factor of hundreds as many. But this is a very quick look.
A real research project would involve defining some stricter parameters ahead of time (so you can’t just change your search terms until you get the result you want, as the ‘draft dodging’ search shows), and also trying to more accurately pick out stories about avoiding military service as opposed to random articles that happen to have those words.