Just an additional comment to this column: Buster Brown shoes were the primary sponsor of Andy’s Gang, a kids’ show hosted by Andy Devine from 1955-1960, and one that featured the most sexually ambiguous catch-phrase of any kids’ show ever:
I (author of the Staff Report) had that part of my childhood blanked, but for some reason was thinking about Andy Devine the other day. A flashback creeping through?
Before it was Andy’s Gang, it was Smilin’ Ed’s Gang, with Smilin’ Ed McConnell (who died in 1954). There was a tie-in comic book that shoe stores gave out. In those days, sponsors and shows were intimately tied together.
Perhaps needless to say, not only women. Some [del]years[/del] decades ago DesertWife and I attended a Wednesday matinee performance of The Nutcracker put on by San Francisco Ballet. The place was overrun by hordes of 8- to 12-year old girls; the handful of boys were obviously (resentfully) dragged along for Sister’s sake. “Man,” I exclaimed during the intermission, “I’ve never seen so many hair bows, back bows, and Mary Janes in my life!” I can only imagine what it would have been like had it been a Family performance.
Interestingly, when I was a kid (1980s), Buster Brown shoes were considered the definitive symbol of un-coolness. Saying that another kid wore Buster Browns was a high insult.