A recent conversation at work on advertising and marketing ploys started me thinking: what are the cleverest (or at least sneakiest) tactics you’ve seen used to sell?
My personal favourites…
Any “Lite” brand sold on the old “20% fat free” tactic. My dad is a food research scientist, and he finds it amazing how many people see the “20% less” and don’t wonder how fatty it was in the first place (and therefore how little difference 20% makes).
The (possibly mythical) tale of the man who approached a toothpaste manufacturer and guaranteed to double their profits in one year. He was so sure of his method he didn’t ask for any payment but only for half of the additional profits they made in the first year. His method? Double the size of the nozzle on the tubes.
This space for hire.