Can someone explain the Taylor Swift phenomenon to me?

Must say, having seen “All Too Well” on SNL and YouTube, that her appeal puzzles me, too. She comes across like a poseur and a drama queen on that video. She’s playing guitar as if she’s a musician (mostly first-position easy chords, C major, F, like that) and dramatically wielding it, but as she reveals by halting her strumming intermittently, it’s pretty much a prop. The backing music continues unchanged whether she’s strumming energetically or just wearing the guitar around her neck like a very big necklace. And the lyrics of the song seem revved up, exploding a brief love affair into a major betrayal. To me, it’s more of a “Too bad, I was sure it would work out” sort of occasion, not a full-blown “You took my heart and stomped on it and I’ll never ever forget it or you or how passionately I felt attached to you” situation. As I understand it was a three-month love affair she’s writing a (ten-minute!!!) song about–for me, that’s about as much time as it normally takes for me to figure out if I and my new woman are compatible, and way short of feeling anything like the degree of attachment and devotion and adoration she’s rattling on about here.

Her fans identify with her intense emotions, no doubt, but I have the feeling that the older guy she’s writing about isn’t feeling castigated or criticized as much as he’s probably thinking “Oh, you poor thing. Just wait until you’ve had a few dozen more flings, had your heart broken five or ten times, broken a couple of hearts yourself, made a few mistakes of premature overcommitment, gotten bored or disappointed by someone you thought you were in love with, and so on, and you’ll probably come to see that this was finally no big deal, just another love affair that didn’t work out like you hoped it would. Poor girl.”

Lyrically, the flood of details in this song are great, though the structure of her imagery is lacking, by which I mean she doesn’t build one detail on another for any great effect–rather, they come pouring out almost at random, as if she’s free-associating her memories, which the refrain of “I remember it all too well” supports. The memories are too fresh for her to make any sort of coherent narrative out of them–they’re intense memories, but they don’t add up to telling us what went wrong, where she misunderstood or misinterpreted what was going on, what the underlying problems in their relationships were, what she might have done (if anything) to solve a problem, what she needed from him at the time that she wasn’t getting, etc. It’s ten minutes of semi-processed thinking, at the end of which I hear a therapist asking her, “OK, let’s go over that piece by piece and figure out why you still find this affair so upsetting, all right?”

But like I say, her fans identify with the beautiful, fragile, angry young woman expressing her innermost thoughts bravely in public without any need for analytical insight. “All Too Well” seems like an anthem of a young person’s confused emotions, and maybe that’s all her fans want from her.

Of course, I’m far from her target demographic here, and the degree to which I can identify with her emotional turmoil is reminiscing about the long-gone days when I could get myself worked up into a lather railing about some lover who disappointed me and feeling nostalgic about that well of emotions-- she and her fans would no doubt tell me “Pops, you just don’t understand the hell that Taylor Swift has gone through” and no amount of arguing on my part will convince her or them that I understand it all too well.

I don’t get the impression that we’re supposed to think this relationship was three times more important than the rest so it deserved a song three times longer than the average. Rather, Swift wanted to push herself creatively and write a ten minute song that would hold up and this happened to be the catalyst she picked for it. That and the whole “insider knowledge” thing discussed above; “I bet this song is about this guy…”

Saying “Poor girl, wait until you’ve really experienced relationships” feels a bit 2010 for someone pushing her mid-30s and I doubt she really cares if the guy feels properly castigated. She’s not doing it for him. She’s a gifted songwriter, singer and businesswoman in the business of writing relatable songs that make her largely woman audience feel emotional and/or empowered.

I mean, I can’t speak to the decisions that went into the making of a video that had piped in music, but Taylor Swift is just as good a guitar player as many of the other acoustic warrior singer songwriters hitting the pop charts.

I don’t think you and I are disagreeing at all. Her fans (not you or I) are thinking “Yeah, that mean guy who broke my Taytay’s heart is feeling all castigated now, I betcha” and she’s thinking “Nailed it!”

As to

that may be, for all I know, but on the performance I’m referencing, the SNL, her guitar playing is a total joke. You can’t hear it at all, and like I say when she stops strumming, the music sounds exactly like it does when she’s banging on the strings like Pete Townsend. The guitar’s a prop in that number, worn around her neck to show off her performative mastery, and to get her fans thinking, “Yeah, I could express anger, and play guitar, and tell off guys who dropped me, and wear fire-engine red lipstick if I were Taylor Swift, but watching her do it is the next best thing.” KA-ching!!!

Just listened to “Cornelia Street”–perfectly competent guitar playing. I don’t listen to her playing and think “I wish I could do that someday,” though. More like, “I could do that if I practiced a few times” and I’ll never be a professional-level guitarist.

Just a note, “All Too Well” was originally four minutes, and she wrote it when she was 21 or 22 about a relationship when she was 20. The 10-minute version was a re-recording from 2 years ago using “lyric outtakes” and new lyrics. It might be overly dramatic for a 34 year old, but it’s pretty accurate in reflecting how everything is life and death at 20.

45 year old male here. One of her songs - You Need to Calm Down - was on regular rotation when I was in the gym locker room a few years ago. It was catchy enough that I added it to my own playlist. I’m sure there are lots more that I would also enjoy if I put in the effort to find them. It’s just good music to listen to.

Yes. I’ve got “Shake It Off” on mine–the video is hilarious. Most of her stuff does nothing for me–I can’t remember “Cornelia Street” an hour after listening to it, and “All Too Well” is just an overproduced draggy tune to me.

Funny thing is, I used to live near Cornelia Street in Greenwich Village if that’s the one she’s referencing, so it ought to have some appeal for me. I can easily visualize it and I must have walked down it a few thousand times, but the song doesn’t resonate with me. But when she’s catchy, she’s catchy.

It’s not really that I think you don’t understand the specific hell of her experience. For myself, whenever I read some middle-aged dude mocking young women using gendered language, it doesn’t tell me much about the women they’re mocking, but I learn something all the same.

Thanks for this. When I referred to myself as “middle-aged” on another website, I was asked just how long I planned to live, to 110?

Mocking? Gendered language? Do tell.

I was actually coming back to apologize for being way snarkier than I shoulda been, so, sorry for that.

But straightforwardly, I think your language betrays some contempt toward her fans that’s based on age and gender, and if you don’t intend that, it might be worth reconsidering. The first three bits I quoted are pretty clearly gendered, and have a pretty strong condescending tone IMO.

The guitar is just a prop in that video, but she actually can play - she learned at age 9 and incorporates a solo acoustic set into all of her live performances. When I saw her live she also played electric guitar, banjo, and piano on a few songs.

Specifically it’s about her relationship with Jake Gyllenhaal, who was 29 at the time.

Apology accepted. And sorry for any return-fire snark.

Just trying to answer the OP. Since I’m way out of TS’s target demographic, and don’t number her among my top 100 musical artists, and find her appeal to young women very cannily directed, I suppose a little condescension on my part is difficult to avoid.

Curious, though, about what you found problematic in the language that I chose. Attributing some snark to the imaginary target of “All Too Well”? Referring to her as a

Attributing to some hypothetical fans of hers the heightened drama of

?

I’m just guessing here.

By the way, I find it funny that the pizzeria I recommended for its piquancy above

is right around the corner from “Cornelia Street,” a song I hadn’t heard of, nor heard, when I recommended the pizza at John’s. I’ve since learned that TS lived on that Cornelia Street for a while, and I’ll bet she’s had a slice or two at John’s. (Though they don’t sell by the slice, but she probably went in there with a few friends.)

Some fans are probably attracted to her tracts of land.

They are vast!

I happened to see some footage of her current tour and the production and stage effects were interesting enough that I thought if some tickets happed to fall into my lap (yeah right) that I wouldn’t say no to going to watch the spectacle.
However, all you can hear in the videos is screaming female voices. Non…stop. Good god! No way I would subject myself to that.
I remember Justin Bieber at one of his own concerts asking the fans to knock-off the screaming saying it was “so obnoxious”. But apparently that’s what the die-hards want to do throughout the concert.
Full pass from this old fart.

I took my daughters and friends to her concert on her Fearless Tour. Years and years ago. She did a walk about in the crowd hugging on fans, it went on and on iirc. She never made it to our section thank god it was time to go!

She gets some AirPlay on our local independent commercial free radio station and I’m always liking what I hear.

In many ways, her cult is similar to the Joni Mitchell cult I am a loyal member of.

Ha! I’m afraid I couldn’t name one of her songs if I was threatened with death and dismemberment. My only sense of her is that she has poor relationships with men and then trashes them in her music. Or something like that.

When I saw her live most of the crowd was singing along with her.