The set up: girl leaves guy. He still has her scarf (to remember her by). He sniffs it and dejectedly remarks that it was washed a month ago in Gain, “how is a guy supposed to move on?”
Does it still smell like Gain? If so, has she not worn it for a month? Why was he sniffing it (hoping for her smell) if he’s trying to “move on”?
I know it’s just a stupid commercial and many of them don’t make sense but this one really acts like it has a point… but I’m missing it.
I’ve scratched my head on that one myself. They had an idea, but it wasn’t the idea that would sell the product, but they went with the idea anyway. Continuity error.
It fails from the start with “devastedly handsome”, when the expression is “devastatingly handsome”. I don’t understand it’s punchline either. Either it’s a really terrible commercial or a brilliant one, since I’m discussing it on a message board.
I haven’t watched it (I’m at work) but from your description it seems pretty obvious. They’re selling the continued, long lasting “fresh” smell of Gain. She used Gain, therefore “her” smell is Gain. The scarf smells of Gain/her, so he can’t move on.
He doesn’t want to move on. He’s just trying to fool himself. He’s being overly dramatic (because he’s all about the DRAMA!) even though no one can see. He’s living his own TV show that he is the star of.
So he makes the dramatic move to throw her scarf away (Dramatically! On a wind-swept beach. Comme c’est romantique!) but then he realizes it still smells of her, after all this time. It ruined the moment.
And then the wind mocks him! It sent the scarf back. It doesn’t want it either.
On the other hand, the commercial is saying that his ex smells like Gain. Quel pire!
Yeah, if he was moping around the house and couldn’t get away from “her smell” it might make more sense. But grabbing a scarf she left behind, dragging it to an isolated spot on the beach then bunching it up around his face while breathing deep and then complaining how hard it is to move on doesn’t make sense.
Again, I know it’s just a stupid commercial but they play the damn thing constantly here. I can’t help but be reminded of stupid (I think) it is.
It’s a spinoff of the rule of commercials: If there are series of commercials, some of which are very clever, and some of which are stupid, the ad agency reruns the stupid one over and over (e.g, the GEICO pig).
Since we are explaining commercials, maybe somebody could give this one a try.
A guy goes into a hotel room where there is a ping-pong table and Serena Williams. He asks her if she plays. They start playing, crashing into various items, and every time they smash something or knock it off the wall (okay this only happens twice) either the guy or Serena sends money somewhere on his/her phone.
Why is the guy in the room? Why is Serena there? How come the guy seems to NOT KNOW WHO SHE IS? Why is there a ping-pong table? Who are they sending money to?
???
Sorry but these overwhelming questions have distracted me from whoever the ad is for, so I can’t remember.
It’s not a hotel room. It’s a tv show green room. They are waiting to go on a show.
That’s Stepen Curry one of the best athletes in the world. I don’t think he’s intimidated by another athlete though she has an advantage in that type of sport. He knows who she is.
They are sending money to the company running the show for busting up the green room.
Okay, thanks. It really doesn’t make a lot of sense on TV, but particularly the “Do you play?” line. Maybe even that makes more sense if you see the whole thing.
Did you watch the video in the link I gave you? The joke is they are both highly competitive athletes that turn even a simple ping pong game into a battle.
It certainly doesn’t make sense if you don’t know that the guy is a famous athlete. Then it’s just a world class athlete beating up on some schlub.
I bought Gain, once, 6 mos. ago…my closet will never be the same…the smell is nauseating…I can smell it on people in public…it seriously grosses me out…They should be held criminally responsible for air pollution!!
