Keep in mind that both Tide and Gain are products of the P&G Company, so I doubt they care whether you use one or the other (as long as you don’t use someone else’s product). And they may deliberately choosing to aim the products differently. Gain for people who care what their laundry smells like and Tide for those who care whether it’s clean. (Personally, I use unscented Tide.)
God point. I used to do freelance packaging design for a regional company that marketed their brands to local markets. One job I had was to design two different shampoo bottle labels for essentially the same product (color and scent being the main difference) so their product hit both ends of the economic market.
Relatively new–Tide was introduced in 1946. Gain didn’t come along until 1969.
As for the effectiveness of commercials, maybe I can understand this selling lamb, but this doesn’t make me want to buy ice cream.
He is conflicted, he knows he needs to let go of his past relationship and move on, but emotionally he wants to wallow in memories and heartbreak.
In the ad the dude has been broken up with and can’t get over it. He is hoping that his pain will fade with time. He goes to a beach they used to enjoy to think about her and brings along his only memento, the scarf. When he smells it the scent is so strong that it triggers overwhelming memories. So instead of her memory fading and the pain along with it, the memory has not faded at all.
Um. Well you see… There is the ice cream… And the robot… Shit I don’t know. I will be creeping out my daughter with this later so I guess that’s effective.
This, on the other hand, wants me to buy ice cream, like, right now.
I don’t agree that this is what makes advertising effective. To be effective, viewers not only need to remember the name, they need to be intrigued by the product enough to create an immediate desire to acquire or conjure up positive feelings the next time they come across it.
I will not forget Gain as a result of this commercial, but it conjures up negative feelings and I will actively avoid because the last thing I want out of a laundry detergent is to smell so strongly like a laundry detergent that even on a windy beach, the smell overpowers EVERYTHING ELSE.
.
WTH!?! That is disturbing. I can’t even begin to comprehend what they are trying to achieve here. Was that supposed to be hell? Hell is…ice cream? Only if you’re lactose-intolerant, but even then, there’s joy in the eating, the hell comes shortly after.
The small print says that the item was packed in an airtight container in storage, so in reality it won’t hold the scent.
I thought based on the kitschy commercials that it would be moderately priced but Gain is as high as Tide, so I will stick with Tide Pods. Only Persil is more expensive.
Girlfriend has scarf.
Girlfriend last washed scarf a month ago. (With Gain!)
Girlfriend has worn scarf several times since.
Girlfriend left guy very recently, like a day or two ago.
Guy figures he can recall his ex by smelling her scarf, since she’s worn it several times since washing it, so it must smell like her.
But no! Gain is so powerful, the scarf still smells newly washed after a month.
Buy gain and your clothes will also smell fresh, even after you’ve worn them for a while.
Regarding the Gain commercial, why does everyone assume the wife/girlfriend broke up with him? Perhaps she’s just out of town?
Well, he wants to “move on”, so either they’re no longer together or he’s a real jerk.
Although really I think that “How’s a guy supposed to move on?” line is the part of the ad that’s most confusing. I can follow the basic story here – the guy has kept the scarf and apparently wants it to smell like his ex (rather than detergent) – but that sure seems like the behavior of someone who doesn’t want to move on. But due to the long-lasting scent of Gain the scarf doesn’t work that well as a memento of his lost love and he tosses it away. So if anything Gain is helping him to move on. The title of the ad on YouTube is “Getting Sentimental with Scent”, and if he said “How’s a guy supposed to get sentimental?” then that would have made more sense.
Exactly. Thank you!
But then why the line, “How’s a guy suppose to move on”?
See Lamia’s better explanation above.
I just thought it was the smell of Gain that reminded him of his girlfriend. You know, kinda like how certain perfumes trigger for you memories of certain people. Maybe I’m just not smell centric, but I couldn’t tell you how any of my past girlfriends or my wife smells like, but I connect certain perfumes or other scents to them.
Also some advertising is done simply because there is an allocated budget sitting there to be spent, and it makes shareholders feel good. Big companies like Proctor and Gamble have so much market saturation that sometimes they advertise more because they’re afraid to take a chance on not advertising. The idea that all marketing is done by psychological geniuses who know exactly how to manipulate the behavior of any human toward buying a product–and that they wouldn’t do it if it weren’t absolutely certain to increase sales–is somewhat naive. A lot of it is hit or miss, and they realize full well both that advertising’s effectiveness is often limited and that, for some products, advertising might not even be necessary for good sales (Sriracha, Jiffy muffin mix, etc., which didn’t need to advertise to sell).
The wife and I love this commercial. It;s great. What’s not to get?
It’s**
Well for starters why did he drag her scarf to the beach when he’s trying to move on?
He wants one last smell before he says goodbye.
He’s being overly dramatic in a soap opery way. Or like the cover of a Harlequin Romance novel. That’s so it contrasts with the Phil Dunphy reaction he has. If it happened in a bedroom or the laundry room there wouldn’t be a comedic shift. I really don’t see the difficulty here.
Indeed. Jesus, this Board should be renamed Realm of the Overthinkers.