I’ve heard this already happens, without the marketing scheme (though I’m sure some marketing would help). There’s even a term for it: “the gay drain.” No statistics, so far as I know, just anecdotes, but lots of those.
“Parked inside the lay-by
their destination can wait
dancing in the moonlight
the truck-driver and his mate”
– from the “The Truck Driver and his Mate” by The Pet Shop Boys
I’ve always wondered about that song, “Voulez-vous couchez avec moi?” Is she talking to someone she wants to keep a respectful distance from (say, her boss), or is she talking to a group?