Carl's Jr. needs to fire their advertising agency.

The BBQ Pit
1

Carl’s Jr. needs to fire their advertising agency.

Carl’s Jr. has always had someof the stoopidest ads on TV, but they have now reached a new low. First example- Guy gets up from bed, goes into thebathroom to shave. No shaving cream, he opens the medicine cabinet and picks up a pink bottle (Women’s shave foam?). He puts the pink bottle down and starts shaving with water only. Voice over: “Some guys don’t do 49 cent tuesdays.” Text: <The new 6 dollar burger at Carl’s Jr. Only 3.99>

Second example (this is the really bad one)- I think it’s the same guy from the first commercial, but any way, some guy does a bad impression of “Tyler Durden” from Fight Club- “I don’t want some guy named Calvin telling me how to smell”. This is also advertising the six dollar burger.

WTF?? What does that have to do with your shitty burgers, Carl. I’m not even going to get into the idiocy of calling a four dollar burger the “six dollar burger”. Any copy writer who saw Fight Club and thought, “hey, that would make a great ad campaign” has obviously got an excess of issues to make up for what he’s lacking in clues.

By the way, what ever happened to Carl’s Senior? :stuck_out_tongue:

2

While in Palm Springs a couple of months ago, I realized that what ya’ll call Carl’s Jr is the same restaurant called Hardee’s on the East Coast. So maybe the original was some guy named Carl Hardee.

3

His name is Carl N Karcher Jr. The chain’s history is documented in Eric Schlosser’s excellent Fast Food Nation. Hardee’s was purchased in 1997 by Carl Karcher Enterprises (CKE Restaurants Incorporated).

4

Mmm… Carl’s Jr.

5

Actually, I follow the Absorbine Jr. model for the name- obviously Carl’s Sr. is a brand of horse feed.

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BTW, they call it the “Six-Dollar burger” because they claim it’s the same one you’d pay $5.99 for at, say, TGI Friday’s.

Which is baloney, but, hey.

7

Friend of mine had the six-dollar burger, said it was worth about four-dollars, which is what he paid for it. :confused:

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Of course, if you order a six-dollar burger at Friday’s, you get fries with that…I don’t think Carl’s burger comes with that.

By the way, Carl senior is Carl Karcher. Carl’s (possessive) Junior is the restaurant…sort of like it’s his child.

mmmmmmm…double western bacon cheeseburger…

9

I’m with you on that; unfortunately, Carl’s doesn’t have a presence in Atlanta, and the local Hardees outlets haven’t totally switched to the Carl’s menu.

Fortunately, I’ll be in LA next week, so I can indulge my Carl’s addiction :smiley:

10

I don’t know for sure if there is a Carl Jr.

Joe Karcher, however, is a halfway decent guy, from what I remember from my stint there (he made the manager of our restaurant send me to the hospital when I got second degree burns on my hand, when the manager was just going to put me back on the register).

11

If I were headed to the West Coast I’d get FatBurger or In’N’Out Burger - much better than Carl Jr. IMHO… :smiley:

12

I have hated their advertising since the first time I heard the slogan “If it doesn’t get all over the place, it doesn’t belong in your face.” Made me bloody nauseated seeing the ads on TV or even seeing the billboards with gigantic ketchup/burger-grease “sploots” represented by big shiny plastic drips! Aghhhhh!!!

Am I the only one who thought those ads were disgusting? And I love hamburgers…

13

Nope, you’re not the only one. While they didn’t bother me all that much, they drove my ex-husband insane, he would have to change the channel, or turn the TV off, every single time one of those commercials came on, and he would cringe something horrible if he found himself in a situation where he was forced to see said advertising(billboards, and what have you).

So, they have horrible advertising, they still have good food, at least, compared to the immediate competition.

I think I know where I’m taking the kids for dinner tonight. :slight_smile:

~V

14

So because i don’t use shaving cream when i shave, i don’t want to save money??? WTF???

15

Is it true that if you go into a Carl’s Jr and holler “Whoa!” that anybody who just started swallowing will choke? :smiley:

I HATE Carl’s Jr. advertising, ever since the “If it doesn’t get all over the place, it doesn’t belong in your face” campaign was shoved into my face every few minutes on TV. When adults complained that the ads were disgusting and in bad taste, the advertiser had the nerve to air a special radio commercial that said basically, “If you don’t like our ads, you aren’t who we’re talking to.” In other words, “Bite me!” :mad: I haven’t been in a Carl’s Jr. since that time. I swear if Carl’s Jr. were the only place in town to get lunch I’d brown bag it or go hungry. Their food sucks anyway.

16

Their “all over the place” ads made my gorge rise, literally. As a vegetarian I am not in their demographic anyway, but I would boycott them for those ads alone, if there weren’t enough other reasons. In AZ I know that there was a big boycott of Carl’s Jr. based on their anti-gay employment practices. It was a long time ago so I don’t remember the details, sorry.

17

Don’t bother me, … I’m eating … :smiley:

18

Ah, Carl’s Jr… the haven for people like me who actually enjoy being able to eat lunch for two bucks. And the food is great.

Personally, I’ve always considered people who got disgusted at the “If it doesn’t get all over the place” ads to be a bit too sensitive. Hey! Ever watch someone eat?!?

19

One of the “If it doesn’t get all over the place” used a former Playboy Playmate, and I’m down with that, obviously.

20

The Carl’s Jr. ads are the opposite of the Jack in the Box ads, which are consistently some of the most entertaining on television.

But when get the urge for a burger, I go for In ‘n’ Out.