CD labels

I noticed this odd occurence while looking through my CD collection once. Read this…
In your CD collection find a CD from a Sony record label (Columbia, Epic, etc) or Capitol Records. Also, find a CD from another record label (Warner, Island, Interscope, etc). I’m talking about the CDs with the normal plastic jewel case. These CDs have two end labels: The label between the two “hinges” and the label on the other side. Both labels are usually identical, if not, similar.
Look at the label on one end and then turn the CD clockwise (or counter-CW) so you are looking at the other end.
So? Big Deal!
Well, if you try this with the Sony or Capitol CDs the labels are upside down when you look at the other side. Try this with a Non-Sony/Captiol CD and the Labels read the same way.

I’m wonding if there is a reason behind this. Any ideas?
I’ve noticed that some CD labels from Rhino records are printed differently than others.

I’m sure it has everything to do with corporate design guidelines.

Or the ease in printing the cardstock inserted into the jewelcase…

could be some type of conspiracy…