Agreed.
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Sure, just keep in mind that many agents would most likely get a better deal then the player themselves. I do agree with the general idea of what you are saying here though.
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But established people are doing it. As I mentioned before, Pearl Jam and Prince have recently broken free of industry shackles. IIRC Hootie did as well. None of them are doing too well from a records sold standpoint, which doesn’t mean you need a label to do well, but it makes you think.
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I’m talking about getting noticed on an international level, not locally in Cleveland or something.
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Actually to get signed by a label, you need to have a fairly decent local fan base already. Pretty much everyband that gets signed has to play a “showcase” for the label, and packing the house is very important. Labels will rarely invest in someone no one has heard of.
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National success without a label? Possibly, but why?
If you are so popular that you are making huge waves and wouldn’t need a label, well, that’s fantastic. However mixing that popularity with the promotional might of a label may even be a better deal. In fact, it may be such a good deal that you will still come out better (even with the label screwing you in many ways) then if you went at it alone. Take for example Korn. Korn basically drove around the country for a year, playing anywhere they could and selling their CDs out of the back of their van. They played anywhere they could, and slowly built up a national fanbase, and after grinding away on the road for over a year, they were creating a buzz. Finally some smart label swooped in, snatched them up, and well, the rest is history.
Now should Korn have stayed independent? Who the hell knows? By signing with the label they gained promotion, financial support, and industry contacts. If they had stayed independent, they would have complete control of their ship, and less fingers in the pot. If I was in their shoes I would have done the same thing and signed with the label.
It’s like a good college basketball player vs a good NBA player.
Regional recognition vs international recognition
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Yes, MJ was unique. Sure, the cost of recording is getting cheaper, but the recording studios are generally charging the same. (the same studio isn’t charging less every year as better equipment gets cheaper). Plus, producers like P Diddy, Dre, and the Neptunes ain’t getting any cheaper.