One of the best Super Bowl ads this year was Chryslers featuring Eminem. It was as much a pep talk for the city of Detroit as it was an ad for Chrysler.
Since the Super Bowl, a shortened version of the ad has been running, still using the opening notes from “Lose Yourself” but no longer using any shots of Eminem. Did Eminem cut a deal with Chrysler that his appearance was a one time only shot, or is it a consious decision to keep it a special Super Bowl only thing?
Related question: Did the famous Apple “Big Brother” ad continue to run after the Super Bowl in the 80’s or was it a one time shot?
I would guess that they only have to pay him for when they show him, so they don’t show him.
Wikipedia says that the Apple ad never aired as a commercial after that Super Bowl.
The unfortunate part of that commercial is that I bet most people couldn’t tell you what it is a commercial for… It was a very effective commercial for Chrysler and Detroit, but its drama overshadowed the product.
It’s a commercial for the new Chrysler 200, btw. Very nice car as well… a beauty to drive.
I imagine they just cut the commercial into a standard length keeping the tableau of the Gritty shots of Detroit as the focus and artistic continuity and integrity of the commercial. Might have something to do with money, but I doubt it… If you look at the commercial as a whole in cinematographic terms it is two parts- the city shots and the Eminem Cameo edited together. It was probably intentionally shot that way and their plan was to have two versions all along. One for the Superbowl and the other edir=ted for standard play.
I’ll bet Eminem got a new Chrysler 200 out of the deal as well.
I don’t think it was ever really supposed to be about the car. It was a paean to Detroit’s former glory and by extension the glory days of American manufacturing. They don’t say that much about the car and it’s only shown briefly.
However if your going to make a long and dramatic commercial and pay millions to place it on the most expensive broadcast on TV, it would be stupid not to make a product mention.
The overriding goal was to impress the tag “Imported From Detroit” upon the public and that phrase seems to have caught on and brought recognition to the brand. The Chrysler 200 is an interim car, a reskin of the Chrysler Sebring. Most of the lineup is just a holdover until they can get Fiat/Alfa Romeo established in the American market. My opinion is that the Chrysler brand will be dead in six years and Dodge will die four years afterward.