I just stacked 32 cans of catfood (I do love that they sell by the case now) in the cupboard. One of them had a folded piece of paper wrapped in plastic tucked in below the pull ring, so I got the scissors (damn untearable plastic) to get it out, in case it was a coupon – and was greeted witht the news that there is a New Look! and New Names! for the Same Great Flavors! of Friskies canned food, coming soon.
Intrigued, I read on … they showed an old can of their Friskies Salmon Dinner, with insturctions to Look For the new can – Friskies Salmon Dinner Classic Pate.
My two current cats, like my old cat, don’t like the freakin’ sliced, chunked, flaked, or nuggeted food – they want their bits o’ animal protein ground to a uniform consistency, like god intended. So I have spent some time crouched in the petfood aisle, reading labels, to make sure what that’s what I buy.* Catfood makers are reluctant to describe their product as “ground,” even when that’s what it is – they will use the word for single-product stuff, like “ground chicken,” but the various mixes of mystery meat like “Mariner’s Catch” and “Super Supper” don’t describe the texture of the enclosed melange, so you have to know that they’re ground.
But now we can avoid the whole downscale resonance of that, and know that we’re not getting the little dears ground catfood – we’re getting them Classic Pate – food fit for a feline overlord.
Honest to god, I hope whoever came up with this got a big honkin’ bonus – it’s marketing genius.
*Do I spoil them? No – I run a “take-it-or-leave-it” household, but am cheap – er, frugal – enough to object to throwing out most of a bowl of catfood when, after 24 hours, they have emphatically left it. Spoiling cats involves feeding each of three cats something different – one of them getting shrimp from shrimp cocktail platters prepared and sold as people food, which is what a former coworker of mine did. That, my friends, can only be described as pussy-whipped. (She has since died, and today would have been her birthday – RIP, Sandy.)