Clickbait Censored for Words Related to Death and Dying: Why?

Factual Questions
1

I’m a little bit vulnerable to clickbait articles. Some are about things I’m interested in, and I love photos from the 19th and early 20th centuries, which is stock in trade for a lot of these enterprises. A lot of them blank out some words, though. Cuss words, because duh! God, because maybe the writer is an orthodox Jew? These are kind of comprehensible. Lately, I’ve noticed that someone is blanking out the words “die” and “death.” Sure, the subject is upsetting for some, but the words shouldn’t be! Does anyone have insights on why this is happening? I’m sure it’s been discussed here, but my searches turned up nothing.

2

I don’t know about articles but YouTube videos with certain words such as “death”, etc. are less desirable to advertisers. So channels dance around such words.

One of the real hard ones is the word to describe a certain group of Germans during WWII. Makes it hard to run a channel devoted to WWII and keep your videos well funded.

Note that when YouTube’s advertisers are not happy about your videos, Google is not happy about your videos and your videos/channel can get dropped off the recommended edge.

3

Or just the individual video gets monetized - In addition to the text title and metadata, YouTube’s algorithm analyses the words in their text to speech transcription of subtitles and I think they also perform analysis of any text/titles inside the video content itself. If a ‘hot’* word appears, expecially within the first minute, the video may be removed from monetized status.

*Which includes various slurs, expletives, etc to avoid offending, but also topical events such as disasters in current news, to try to circumvent exploitation of tragedy.

4

I’ve known Youtubers to either bleep the words “death” or “die”, or substitute an unwieldy synonym like “not-alive”.

5

Given that the OP is explicitly asking about clickbait, it seems to me that a likely answer would be:

Those words that were blanked out - Before you clicked, did you know that they were related to death and dying? No, I didn’t think so. The advertiser probably looked at the ad and asked, “What can I do to this ad that would increase the odds of people clicking on it? What can I do to make this ad more alluring and fascinating? Oh, yes, blanking out this word and that word will make people very curious to know what it says!”