“What would it take to get you into this car today? … Now, I’m going to write down a number…”
Just when I thought I was in the 21st century, I stepped back into the attitudes of the 70s by making the mistake of trying to buy a car at an old school dealership.
Or maybe we just by chance got a young failed MBA who decided he’d try working for Uncle Larry at the family dealership, even though he had no people skills.
We walked in, told him we’d decided to buy a Corolla, what color, features, etc. we wanted. And what price we were willing to pay. Then just asked Yes or No – would he match our price or should we drive across town?
He was a young, hip-looking guy, but must have been in the middle of some training/pledge (& hazing?) period…
He talked down to us, told awkward jokes (Uncle Larry’s “Women Driver” jokes), and even pulled the “Well, I’ll have to spend ten minutes pretending to get approval from my manager…” bit.
I’m betting he wasn’t getting a price from the manager but a pep talk: “Don’t let the customer have any control. YOU take control! Don’t let them tell you about the car (when they discover you don’t know anything about that model). YOU tell THEM what they should know!”
He actually wheeled out the old clichés: “What would it take to get you into this car today?” (Ummm, come close to our price maybe?), and “How can you put a price on safety?” (I’m not, I’m putting a price on a Toyota).
After trying to interest us in other models, and fancy upgrade packages, we finally had to get a word in edgewise and remind him why we were there. And then, when we asked for his best price, he disappeared again, came back and wrote down an absurdly high figure.
“That’s your best price?” we asked.
*“Yes, well, that’s a very good price.”
*
“Okay, bye. As we told you, we’ve got a budget.”
*“But we need to come up with a fair price.”
*
“We did come up with a fair price – that includes a decent profit for you.” We say this as we stand to leave. He panics.
“But that’s not our FINAL priiiiice…” he whines.
“Excuse me? We asked you for your best price, and you wrote down a very large figure.”
"Well, well, that wasn’t the best price. That was just the price I wrote down.
I mean, that was with the upgrade package… " (that we’d said we didn’t want)
“All right, what is your best price?”
*“Well, it can be better than the price I wrote down.”
*
“OK, is your best price at all close to our price?” (he consults with Uncle Larry again)
*“OK, now, what would it take to get you into this car right now?”
*
“Matching our price. Look, we told you we didn’t want to waste our time negotiating. If you don’t want to sell us the car, we’ll shop around, and get it cheaper elsewhere.”
*“B- B- but…”
*
And as we walk out, he yells “But that’s not our priiiiice…”