Yeah, that’s what I had been kind of assuming, too.
That’s disappointing to hear. I’ve usually been really impressed with all of the Kirkland brand products I’ve tried. I hope that’s not a habinger of corner-cutting measures on the part of Costco with other Kirkland brand products. Or, maybe the manufacturer they contract with to put a Kirkland brand label on their bone broth changed their recipe and it wasn’t Costco themselves making a choice to go with a cheaper formulation.
Yes, cultural attitudes toward certain food items change and make them much more expensive than they used to be. So it was with certain cuts of meat, like flank, hanger and skirt steak-- used to be dirt-cheap, then became pricey as fajitas became popular and higher-end chefs started making recipes using those cuts. Or chicken wings-- nobody wanted those until Buffalo wings became popular. Now a bag of frozen raw chicken wings is surprisingly pricey. So it is with ‘bone broth’-- it’s now a big deal, and supposedly confers great health benefits. But I was making bone broth before it was cool 