I’m from Philly (USA) and have been getting calls from cow-orkers around the country who have seen the new Jack in the Box (JIB) commericial that was launched during the superbowl.
The gist of the commericial is that JIB sends an employee to research the Philly Cheesesteak so they can come up with one for JIB restaurants.
Well, the guy comes back to the office after his research and he is wearing a thick gold chain and looks and acts 'differently"…and to put it lightly (since I haven’t seen the ad), they paint Philadelphians and possibly a certain ethnic group in a stereotype. :dubious:
Haven’t seen the ad (and won’t for a while since it won’t air here - not a JIB market), but I heard some descriptions about the ad, some snickers and giggles from others, and I’m left wondering what the heck is going on.
Where can I find the ad, or can someone give me the skinny on what happens?
Any sites that have ads for downloading? Maybe since it was a superbowl ad I have a better chance of finding it somewhere.???
Philster. you have the gist of it: at the start of the commercial, Jack sends a young, intern-looking (glasses, sweatervest, etc.) employee to Philadelphia to “research” cheesesteak sandwiches. When Jack comes back for results, the intern is wearing acid-wash jeans, wifebeater, sweatsuit jacket, gold chains, a long mullet, and spouting (I guess) a “Philly” accent (“Yo!”, etc.)
The commercial ends with the intern eying Jack’s female assistant and saying “How YOU doin’?”, and Jack saying something about how his “research” was maybe “too” good.
I thought it was kind of funny; I only know a couple people from Philadelphia, and they don’t sound (or dress) anything like that.
Having grown up just out side of Philly, but spent my teen and adult life away from it, I can say with much confidence that just because a dining establishment calls a sandwich a “Philly” Cheesesteak, doesn’t mean that it actually is one.
I think Will Smith said it best when he said “That’s not a Philly Cheesesteak. If that were a Philly Cheesesteak it would have soaked through that bag by now.”
You might have to get a membership though…not something you would want to do for one spot, but if you like to check out spots on a regular basis. I need to for work.
At any rate, the spot was kind of stupid, and the guy came back from Philly more like a New York stereo-type than anything else.
As someone who’s lived their entire life about ten minutes away from Philly, I was horrified when a friend ordered a ‘philly cheesesteak’ at a resteraunt. In Kentucky. Available ‘with all lean beef and fat-free cheese’. It made me wonder what was the point…
FWIW, cheeseteak is the ONE food that’s tempted me to cheat on vegetarianism…environmental conditioning, methinks.
You’re correct. I live in New Jersey, and Jack-In-The-Box doesn’t go out to there (or Philly for that matter). So it would be strange for a semi-national business to buy major airtime on the greatest ad-venture on Earth.
Although, I imagine that there was a large chunk that allowed semi-national businesses to buy airtime on the local SB broadcasts. Here, I saw a large-length ad for an office supply company called W.B. Mason, where the founder of the company (portrayed by an actor) appeared as a film-noir detective in a case where a woman bought her office supplies at another store for more money, and her lawyer was W.B.'s “brother,” Perry (actual footage of Raymond Burr was put into the commercial). But she loses the case when the judge throws the book at her-W.B. Mason’s catalog. When I discovered that W.B. Mason is a New England-centric company, I wondered what people in other parts of the country saw when we saw W.B. Mason. Now I know-I think.
