Commercials that think you're an idiot

I think my favorite are all the popcorn boxes advertising the popcorn as WHOLE GRAIN!!!(!!!)

My mental response is always, “Well… yes, yes it is. I suppose I can’t really argue with that. I mean, it’s probably cat poop free too! Put THAT on a box and sell it.”

Wait until the decide to label it “GLUTEN FREE!”

There’s this furniture store here in the Boston area that constantly compares their prices to the ‘big name brands’ implying that their furniture will give you equal satisfaction because it costs less (as advertised it can be 25-75% less). Now, how many of you think that you can pay 25-75% less (retail) for a product of equal value? I always shop around and have found that these sort of statements guarantee crap.

My favorite line is ‘bonded leather, everywhere you sit!’ First off, bonded leather is to leather like particle board is to wood. Secondly, if it’s bonded leather ‘everywhere you sit’, what’s the rest of it covered in, plastic?

It means porn - Google’s safe-search changes have apparently made it…inconvenient.

This. I don’t have the money or the credit rating to buy a new car. If I go to a car lot, I’m just going to buy the car I can afford, and if I trade in my current car, I can almost guarantee the dealer is going to send that 21-year-old piece of shit to the junkyard.

The dealers know they need used cars to sell.

Cue J. Geils.

The OP didn’t rule that out, did he?

Did you know that SUGAR is Fat Free!:eek:

The Master addressed this, no?

I have run into those men. I don’t want the woman in the commercial on my side because her “evidence” to the contrary is such utter crap.
[ul]
[li] “Better” and “safer” (which is supposedly the thing that the check is supposed to be rewarding) are not synonyms. It is possible for the statements “women are safer drivers than men” and “men are better drivers than women to both be true.”[/li][li] Even taking better and safer to be the same thing, which again, they’re not, “men are better drivers than women” doesn’t mean that all men are better than all women nor does it speak to the driving skills of any specific man or any specific woman. Her having a check says nothing about the driving skills of the average man or the average woman nor how the two (nor the groups as a whole) compare to each other.[/li][li] And even given that safer = better and that the statement is taken to mean that all men are better drivers than all women, the check is not given to a certain percentage of drivers - it’s given to anyone who meets a certain threshold (no accidents in the past 6 months). So it’s possible that they give that check out to 90% of their customers if 90% don’t get into an accident. Her having the check doesn’t place her among the best/safest drivers, it just places her above the very worst.[/li][/ul] and that’s just a start.
I don’t know why this particular commercial bothers me more than other equally awful commercials. But it does. It feels like an insult to my intelligence because I think they want me to identify with that idiot.

Oh yeah, the bookstore at my old university recently got a new slogan:

“We do more than exchange product for money”

I used to love going to that bookstore, I kid you not that I literally avoid it now because that slogan is so braindead, almost out of spite. Just for them thinking I’d be too dumb to notice how phenomenally bad it is. I mean, that’s freshman communications major midterm project braindead. It reads like a line from a marketing textbook that somebody just copied. Like

Book: “When writing your catchphrase, make sure to ensure the customer that you do more than exchange product for money”
Marketing Student 1: “Well, why don’t we just not beat around the bush and say that? After all it says to ‘be direct and honest’ earlier in the book”
Marketing Student 2: “Brilliant!”

I just hope they don’t find out that water is not organic!

And it’s a chemical.

I hate the term “product” in that context. At some level of business studies or management, you can probably talk about such things in the abstract. (“Send over fifty pounds of book, right away!”) But I’m not on that level. I don’t just want a book, I want the right book. And I want the people I deal with in a store to have more regard for their inventory than just calling it “product”.

To be fair, even though it’s a “bookstore” in reality it’s more like a general university supply store. It’s the place on campus with computers (meaning: you can buy Macbooks and Dells and stuff there, it’s not a computer lab), headphones, hideous swag with university logos and mascots on it, stationary, pencils, and so on. The “bookstore” bit is mostly just a legacy name because that’s where you go to get your books for the semester, 90% of the time people don’t go there for books. I don’t think you can get much more specific than “product” when describing their inventory.

I know exactly the kind of bookstore you’re talking about, but I stand by my point. Let the beancounters talk about “product”, just-in-time-delivery strategies, cost/expense ratios, and whatever the fuck else they think is important. And it probably is important, but not to me when I’m shopping for something. Somebody at that store needs to care enough about what they sell that they don’t just see it all as generic.

Well, I think you’re getting at what they’re trying to get at with their stupid slogan. They’re trying (and failing) to say that they don’t just have “products” which they take your money and give you. They do more than that, they’ll help you find your book, or the best pen, or whatever.

They just made the stupidest slogan possible to try and say it.

More and more, they are labeled so; well, some of them… those which actually pass muster for it. Some manufacturers of corn-based products haven’t been able to get the label because they had detectable levels of gluten through cross-contamination from other products.

Given how often I run into people who seem to think that “coeliac child” means “can’t eat anything kids like”, more labeling is good.

My first thought was, “for instance?” I mean, that is the entire purpose of a store - any kind of store. The only exception I can think of is if they’re also offering to exchange some sort of services for money. Or giving stuff away for free.

Actually it does not come as a shock. I’m not sure why you think it would, unless you’re implying that I’m stupid.

What does everyone not having a trade in have to do with anything I said? The ad is very obviously a come on to sell new cars. The dealer is simply trying to meet his need for profit. There’s nothing wrong with that, but his claims about needing cars and especially his claim about his heartfelt belief that everyone should be driving a new car are disingenuous at best.

In any case, I think the OP intended this to be a lighthearted thread about ads that treat you like you’re stupid, not an argument about the operation of car dealerships.