‘Why are these people surprised? They just found out they were secretly tasting Sam Adams Boston Lager.’
Takeaway: ‘Sam Adams. The beer we have to trick people to drink.’
‘We’ll verify your insurance for free!’
Takeaway: You don’t really have anything to offer, so you’re going to try to fool people into thinking you’re giving them something that you and everyone else does anyway.
‘Maybe it’s called “the beaten path” because it can be beaten.’
Alternate explanation: Maybe it’s called ‘the beaten path’ because it’s full of wankers.