Competitive Eating, but Why No Competitive Drinking?

In this thread over here, the capacity of the human stomach for liquids and solids is discussed. The thread inevitably turned to that infamous challenge of drinking a gallon of milk in half an hour and holding it down for an hour, or some similar feat.

I related in the thread how I saw a guy drink a gallon of milk in about one minute and then walk off to bed. This guy was highly trained in the sense that he had drunk about a case of beer a night for many years. When he drank the milk, his stomach visibly expanded in a way I have never seen before or since.

So, why aren’t there competitive drinking contests along with the competitive eating contests that so disgustingly litter basic cable? Maybe they exist and I’ve just never seen one. Google didn’t turn up much.

Safety precautions. They’ve tried it (stupidly), and people died.
Any water-based fluid will kill you in high enough quantities.

Obviously if the beverage of choice is alcohol, you will die as well.

The object of competitive drinking contests is not to see how much you can drink, but how fast you can drink a given amount. While that usually degenerates into how fast you can chug a beer, other beverages aren’t unheard of.

Side note: When I was in high school, the legend was that no one had ever been able to drink 10 cartons of school milk in a 20-minute lunch period AND KEEP THEM DOWN (and no cheating by eating food!) The legend had lasted for 20 years when I accepted the challenge.

It didn’t end well.