So-it’s time to break the Yom Kippur fast, and we have a jar of Vita brand herring in wine sauce (No I won’t agree that cream sauce is better-start another thread for that!). Anyway, lacking reading matter, I decide to peruse the ingredient list.
Then I notice an extra line on the label, in all caps:
CONTAINS HERRING
Really? My herring in wine sauce contains herring? Even though the first ingredient listed is hmmm…let me see…HERRING! I never would have guessed. Thank you so much oh labelling geniuses at the Vita company. Without you I never would have realized that I was eating herring.
In case you’re wondering, my jar of cream sauce herring (I like both kinds) does not make this claim. But there’s a tiny burst announcing that it’s “made with sour cream.”
Is it written in red, too? Because if so, then it’s probably not as important as it might seem to be, and you should focus your attention on something else (possibly the high fructose corn syrup).
I know the other “Contains X” additions are due to them being popular allergens. The idea is that, while shopping, you can just look for that part, and not have to read the entire ingredient list.
"The law requires that food labels identify the food source names of all major food allergens used to make the food. This requirement is met if the common or usual name of an ingredient (e.g., buttermilk) that is a major food allergen already identifies that allergen’s food source name (i.e., milk). Otherwise, the allergen’s food source name must be declared at least once on the food label in one of two ways.
The name of the food source of a major food allergen must appear:
In parentheses following the name of the ingredient.
Examples: “lecithin (soy),” “flour (wheat),” and “whey (milk)”
– OR –
Immediately after or next to the list of ingredients in a “contains” statement.
Example: “Contains Wheat, Milk, and Soy.”
That’s because herring is fish, which is a popular allergen. However, you have presented an excellent question because, at least in my circle of friends and family, I am alone in my like of herring:D
Amongst my Purim take last year was a little bag of almonds. On the back, it said “Ingredients: Almonds”, and below that, “Warning: this product contains almonds.”