Let’s say someone invents a ridiculously high powered projector. With this new tech, Coca-cola decide to do a Christmas publicity stunt in which they illuminate the face of the moon with their branding.
Is there an international law that would stop them? What would the penalty be?
Optional extra question: how close are we to the technology needed to achieve this? I’m guessing out powering the sun would be pretty difficult but of course there’s always the new moon.
Since the above 2006 post, it appears technology for visible light continuous lasers might have improved 2x, to about 1,000 watts. This is still many orders of magnitude lower than required to project a pattern on the dark (or “new”) moon which would be visible from earth. Projecting a pattern visible on the lighted part of the moon would be even more difficult.
Arthur C. Clarke’s Venture To The Moontells how a scientific experiment conducted on the moon - creating a giant sodium cloud that is made luminescent by the sun’s rays and visible from Earth - is sabotaged by “the greatest advertising coup” in history. The cloud takes the shape of a product’s logo. The product isn’t directly named but contains a number of C’s and O’s.
Fiendish, I’m guessing this inspired your question, right?
In Robert Heinlein’s The Man Who Sold the Moon, Harriman is going all out to raise funds for his moon shot. He cons the CEO of Moka-Cola into contributing by entering his office wearing a lapel pin for 6+, his main competitor. Harriman claims that 6+ (name based on 7-up, the soft drink) has offered money to place their logo on the moon with carbon black. So the CEO pays more for Harriman to not do that.