Regarding the issue of racial homogeneity vs diversity in branding and advertising: recall this thread from 2022: “Has anyone else noticed that almost every single couple/family in commercials now is interracial?
Yes, although interracially blended families are more common in ads than IRL, the consensus agrees that that representation is a good thing. Relationship barriers between humans is demonstrably wrong, and normalizing their absence is an improvement. Tweaking the actual demographics is immaterial
And yet, I’m skeptical due to the source. I don’t think businesses are really concerned with improving society. I’m more convinced they’re obsessed to the exclusion of all else in squeezing every last dollar out of every possible customer. And if we applaud their methods we support their motives equally without qualifications. And I use “their” deliberately, because at this point it is us vs them.
For example, this Turo ad “skip the rental counter,” manages to get under my skin in just 15 seconds. A gray, windowless lined with “tourists” (that may bring up contemporary images of refugees from the news). But here blithely blows by a full-color, self-satisfied young couple, led forward by the matriarch; apparently of the affluent professional class. People obviously plugged into the money-making and tech-savvy sector, and not at all responsible to the poor suckers standing in line. Escaping the society they’ve created for a tropical getaway. But hey: they’re ethnically blended, so really this is the face of progress.