Cracker Barrel changes logo and stock declines

Will they change their Haggadah so it says “…who brought us out of the apartment of bondage”?

We now have a dedicated thread on the Maxwell House “rebranding” = “Lame attempt at viral marketing”:

Maxwell House coffee changes name to “Maxwell Apartment”

I bet Prophet didn’t see that coming. :joy:

I’ve seen it reported Cracker Barrel also signed with Viral Nation, and Blue Engine.

So, it turns out that I know someone who was a consultant at Prophet for a long time. I worked with him at my first job; he was in brand management. Despite the fact that this guy had an MBA, and has made a career out of being a marketing consultant, he struck me as absolutely dumb as a post, and lacking any creativity or insight. Whatever he might be good at, coming up with good marketing ideas isn’t one of them.

So he’s probably risen to senior management at this point.

Long John Silver’s Land Food Shoppe

…42.59….

Is nothing sacred? Nothing eternal. Next you’ll tell me that Montgomery Wards is gone and that political conservatism has changed. Gaah!

…$39.34…

To be fair, the stock market, as a whole, tanked today, in response to Trump’s announcement of new tariffs on China, on top of the ongoing government shutdown, and the news that a large number of federal employees are being fired.

So, today’s decline was likely not entirely due to investors’ discomfort with Cracker Barrel’s business decisions.

Oh true, there’s always that systematic risk in play. Good point.

Not entirely
Only mostly