How about “do it to them!”
Republican Florida congressman and gubernatorial candidate Byron Donalds doesn’t like the the rebrand and isn’t afraid to share his feelings on twitter-X. “In college, I worked at @CrackerBarrel in Tallahassee. I even gave my life to Christ in their parking lot. Their logo was iconic and their unique restaurants were a fixture of American culture. No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again.”
Remember when Republicans thought that corporations could do whatever the hell they wanted to? Now they believe the same, except for corporate ad campaigns and rebrands. Those should be fought. Oh, and government ownership of the means of production is now approved, provided Trump is buying parts of Intel. It’s nice that we’re breaking that taboo, but the radio silence from allegedly principled conservatives is striking.
https://talkingpointsmemo.com/the-weekender/finding-god-in-a-cracker-barrel
“Woke rebrand” is a hell of a stretch: a simplified logo is, what, something Gay people do? something black people do? something edumacated people do?
It seems more likely to me that this is all down to timing. If Cracker Barrel had simplified its logo and taken down some of the old-timey decor a year ago, it wouldn’t have raised this firestorm, because MAGA was in no particular need of something-to-talk-about-that-isn’t-the-Epstein-Files.
Now, of course, they’re very much in need of that distraction. They may be uneasy about the way Donald is withholding the files he’d said he’d release—but they’ve clearly gotten the message that they are NOT supposed to talk about it.
So they can, instead, claim that a simplified logo is the fault of George Soros and Kamala Harris. They sound like idiots doing it, but that’s better than crossing the Dear Leader!!
The rumor should spread that the barrel guy was, in fact, modeled after a real-life gay guy. And now MAGAts are desperate to get back their barrel guy.
I mean, his left wrist is pretty limp, and he’s not crossing his legs in a very masculine fashion.
I don’t think he’s gay, but I do wonder what he does to that barrel.
That’s not a knot hole.
It isn’t his turn to be in the barrel.
The fact that the revival only lasted 4 years speaks to Darren’s point.
Nevermind, I thought better of it
Winner!
We went to Cracker Barrel today. Everthing was basically the same today, except for three things.
The app to pay has changed to the new logo.
They took the lamps off the table.
And the big one… They changed the peg board game. It’s a game at the table where you try to leave as few pegs as possbile. It has on the game a score on you how you did. Before it had, you’re purty smart, you’re just plain “eg-no-ra-moose”. Now it’s something like “don’t be embarassed, try harder”. There is now something else to complain about.
Hahaha Sean Davis. The man who autoblocks “who funds the Federalist?” posts. What a wiener.
I found this article on the artist that drew the well known logo.
I never knew the man in overalls was a real person.
Saw this and laughed.
The favorite restaurant of pelicans.
“Ocean Breeze Soap will get you clean.”.
I like Cracker Barrel. I like their food and the classic look of their storefront, and I’m tired of every damn chain restaurant in the US looking like a fucking Starbucks these days.
I didn’t know that. Now the hubbub makes more sense.
There aren’t any near me i ate at cracker barrel once, in a road trip, out of curiosity. I think i got the liver, and it was tough but fine.
I have a Black friend who was really upset that Aunt Jemima was dumped. She feels it was whitewashing.
I really don’t think that’s the case. Cracker Barrell has already been attacked by MAGA a couple of previous times. Once in 2023 when they issued a (fairly half-hearted) statement in support of Pride Month. And in 2022 when they added plant-based sausage to their menu.
There’s a certain segment of their customer base that sees Cracker Barrel as a paean to traditional, old-timey values, and will regard even the slightest change to that as the most horrible thing in the world.
There’s also a segment of the propaganda machine that is constantly on the lookout for little pebbles of modernization everywhere and anywhere that they can blow all out of proportion to foment anger and rage against their cultural enemies.
Joe and Jane MAGA don’t care about Cracker Barrel. Until they’ve been ordered by their doomscroll to not only care, but to rage about, these outrages, Outrages! Then the screaming and boycotting and … begin. And are dropped with equal speed when the doomscroll moves on to next week’s outrage.