Cracker Barrel changes logo and stock declines

My wife and I were just having a conversation about this at a Cracker Barrel a couple days ago, driving home from a road trip.

Politics and aging demographics aside, I just like the food. I usually get the grilled catfish, and I always order the turnip greens and pinto beans as my sides. That’s what I got this last time, and it was delicious as always. I couldn’t get a meal like that on the road at any other middlebrow chain restaurant that I can think of.

If and when Cracker Barrel fades from existence, or maybe worse yet, if it changes its menu to cater to Gen Z tastes, I will miss my catfish, turnip greens and pinto beans.

That segment has a death grip on CBs ankle and is determined to drag the restaurant into the grave with them.

:frog:

See, @Eonwe gets it.

Hoo, boy, people protesting the logo change are sure showing their economic impact on the stock price.

All this time I thought the original logo was a cracker, sitting by a barrel.

Who knew?

:disguised_face:

I remember Cracker Barrel cheese being sold here, too, but I haven’t noticed it in recent years.

I’m on a road trip at the moment and noticed a couple of things. One is that the new logo looks like the Golden Corral. I saw saw the GC sign a few times and thought it was CB’s updated logo. Another thing is that CB’s old logo is pretty hard to read from a distance. It basically looks like a bunch of squiggles until you get close. For that reason alone it should have been redone to be clearer.

I thought it was “Ocean Breeze Soap, for people who don’t like to stink”.

Cracker Barrel walks back a bit.

"If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the company said Monday in a post on its website. “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

Possibly the plan all along? :smirking_face:

Here’s a logo that would appeal to more folks—half of them, at least.

Maybe they could open some branches in Brazil.

The president weighs in:

That is what is really typical of Trump. As soon a company, corporation, group etc, makes a decision, Trump “weights in” and tries to pass his “effort” as if he was the reason or the mover.

Somehow, I don’t see MCBAWA catching on.

Anything to keep the attention on him.

Well, there ya go.

Since the King pronounced his edict, the company backtracked.

Nobody’s asking me, but I think if they kept the ‘upside down speech balloon’ they could still drop the man & barrel and remain iconic. But they dropped everything that could have hinted at their origins and left what looks like old cheese. (Cheese & crackers association, perhaps?)

I’m late to the party, but what was so wrong about the old man leaning on the barrel? Unlike Aunt Jemima, the Land-o-Lakes Indian woman, Cleveland Indians giant-teeth guy or Washington R—— NFL logo, he didn’t seem that bad.

Nobody is claiming it was offensive. Where did you get that idea?