creditreport.com commercials

[Johnny_L.A]

Speaking of commercials, you’ve probably seen the ones for LifeLock. Well…

Experian Sues LifeLock, Alleges Fraud.

Credit bureau Experian is suing the identity theft prevention firm LifeLock, accusing it of deception and fraud in its familiar advertising campaign, which includes a spot in which CEO Todd Davis reveals his Social Security number and then brags about the effectiveness of the company’s protections.

In the lawsuit, filed in U.S. District Court on Feb. 13, Experian contends that LifeLock’s advertising is misleading and that the firm is breaking federal law in the way it goes about protecting consumers.