Long story short, I got pulled in to moderating a Customer Relationship Management (CRM) all day customer informational event on Monday. :eek:
Looking for some general info on CRM for a business decision maker. The event is not to talk about a particular product. Rather it’s more around changing mindsets for a foreign company in China that has a very manual process for sales. The whole aim is around changing the mindset of the company to become customer centric, and sales focused. It will not be about IT or a particular CRM product.
Anybody have a useful link or two that lays out why a BDM should be looking at implementing CRM, what their organization will get out of it?
some of my search has turned up “christian revialist movement” :o and a lot of job postings…
try the google ads… Customer Management (CRM)
Marketing, Sales & Customer Mgmt. Free 30 Day Trial! Web-based CRM
Rules of the Road for CRM
A free whitepaper from Sage The right road to CRM success www.sageresponse.co.uk
CRM Evaluation Centre
UK’s Leading Guide to CRM and Marketing Solutions & Technology www.evaluationcentre.com