On occasion I hear the words cultural imperialism used to describe the opening of a McDonalds in a foreign country, the showing of American movies abroad, or the import of other cultural artifacts though typically it seems that most of these cultural artifacts are from the United States. I don’t really care for the term cultural imperialism because it implies that the people consuming the imported culture have no choice in the matter. I don’t believe Kentucky Fried Chicken ever chased down a Chinese man in Bejing, tackled him, and then forced a piece of fried chicken down his throat.
One of the fears that critics of cultural imperialism has is that it will wipe out cultural diversity and make everyone alike. I don’t really think this argument has a lot of weight behind it. From what I’ve been able to gather in a lot of cases the native population takes the western product and use it in ways that are relevant to their culture. For example in Xi’an the Huizu (one of China’s Muslim groups) tend to reserve bottled soda for their guest but otherwise the adults don’t generally drink as much as we do. It has some other impact on Huizu life but I don’t suppose I need to go into a lot of detail at this point.
I think the only culture that doesn’t change is a dead culture. Some changes come from within but there is going to be some influence from outside as well. Are tacos a form of cultural imperialism? Sushi? Pokemon? I don’t want to live in an America without tacos.
So are complaints about cultural imperialism valid? I don’t think so.
Marc