But did Rogers really go it alone? Was his voice, by itself, enough to convince Pastore to loosen the federal purse strings? Or did other people also testify persuasively for federal funding of public television before Rogers took the floor?
In today’s $'s that $10 million in 1969 is about $65 million. Still not really that impressive. There are people across board rooms across the globe, that secure funding for much larger projects with less than 6 minute speeches on a regular basis.
The ‘secure funding’ sounds a bit misleading. As kunilou points out, there was a lot of lobbying going on. For 65 mil? You bet. Back then, PBS, or whoever, wasn’t the automatic cash cow that it is today, but, it was certainly close. They money may have been a done deal, but, Rogers didn’t know; so, he unleashed his best. It may have been a tearjerker, but, the Senator, ol’ softie that he was, was looking at how it would play to his constituency. That, and whatever deals had been made previously, exchanges of influence, gifts, etc…, was what *secured *the funding.
IOW, the speech was icing on the cake, not the cake.
The thing is, which people miss when they see the clip, is that Pastore supported funding PBS going into the hearings. Pastore was one of the major backers of the Public Broadcasting Act of 1967, and the reason the Pastore was holding the hearings was because he was trying to gain support to restore the funding for PBS that Nixon wanted to cut in his budget. So, Rogers didn’t win Pastore over…Pastore didn’t have to be won over.
They’re hard to find. I know that Pastore was the Senate floor manager of the CPB bill, that he was at the signing, and one of the people greeted in President Johnson’s remarks, and that he was praised by Senator Pell for it in the Congressional Record later that year, etc. But it’s hard to find any one cite.
I don’t doubt that there are (and were) seasoned businessmen with rock-solid reputations who are well-known and trusted by their investors, who regularly extract millions of dollars in funding for business ventures through casual lunchtime pitches lasting just a couple of minutes. But here we’re talking about a guy who didn’t regularly pursue that sort of funding - someone who at first glance appeared to be a low-budget puppeteer, someone who spoke so slowly and blandly that at first you might wonder if maybe he’s mentally deficient. Not intending to disparage him - he’s one of my childhood heroes - I just think that for him, at that time, to get that much money with a short impassioned plea, is quite a bit more impressive than, say, Elon Musk or Bill Gates getting people to invest in their latest projects.
handsome harry and Captain Amazing, thanks for the insight. That’s exactly the sort of “more to the story” that I suspected there might be.