“The spring 2015 Nike Tennis collection was conceived to utilize striking color choices and disruptive patterns as a competitive advantage for performance tennis.”
Wait, what?
Although this may not technically break the rules, isn’t that cheating?
If it’s not against the rules, it’s not cheating.
It’s not like you can get away with no one noticing. And it’s available to everyone.
It would be illegal at Wimbledon.
In addition to agreeing with the two replies so far, I note a distinct absence of actual evidence that this helps at all. If it does, the effect must be minuscule.
It doesn’t do anything. It is marketing and nothing more.
At our club in Pakistan from 1981-1986 (when I played there) the club rules forbade yellow or green wristbands, headbands and hats. Supposedly because the moving colors were distracting to the opponent tracking the ball. So this is not new.
Shirts, trousers, socks and shoes had to be white of course. And your socks had to be up at least halfway up your calf. Your shirt had to have a collar, your shorts had to have a proper waistband with a button fly. No newfangled zippers, TYVM.
Ironically, the club used white balls until around the time I started playing. They soon changed to “optic yellow”. Somehow no one was concerned that the white clothes would distract from tracking the white ball.
I always regarded this as a bunch of hooey.