Back decades ago, when I was a college student, movies were a regular form of entertainment provided by the college. Every week there would be a free movie in a college theatre for students to watch if they wish. It would usually be a “classic” movie like some old film noir or a “cult” movie.
Nowadays, obviously, people can watch movies pretty much on their own schedule. If you want to see some obscure movie you just rent it from netflix or something. So has the idea of going to see a classic movie in a theatre become passe?