Now that Trump is much more likely to win the nominiation, supposedly there is talk of a 3rd party run.
To me, the rise of Trump is in part a rejection of GOP orthodoxy. I’m sure that is wishful thinking on some level, but that seems to be what is happening.
That is like if McDonalds was outselling Wendy’s because people liked McDonald’s food better, so Wendy’s decided to build more stores to fix the problem. It makes no sense. Improve the product if you want people to buy what you are selling. If you build another Wendy’s that sells shitty tasting food, people won’t buy it no matter how many stores you put up.
It seems the GOP establishment wants to keep selling the same thing (moral values as a distraction, indifference to the economic well being of the bottom 95% of the country, a corrupt and rigged political system, empty platitudes, etc) and, at least in this cycle, people aren’t interested in it and are supporting Trump because he runs against it. That is how it seems to me, but I’m sure I’m putting my ideological lens on it.
My impression is they (the GOP orthodoxy) don’t seem to grasp that people are rejecting their ideas. They think another candidate pushing orthodoxy is going to make a difference and win back voters. Nope.