I’ve played poker as a full time income on and off over the last 12 years. Mostly online for the first 2-3, mostly live for the last decade.
The low barriers to entry and advertising money of online poker drew an influx of players. Losing the US market online put a downward trend on the entire world poker economy, both online and live.
The poker boom was more about the advent of online poker rather than any ESPN coverage or anything like that. Poker coverage was all over TV*, not just ESPN, and sometimes it was even a time-buy (like an informertial pretending to be a real show in order to promote a certain site), and the advertising dollars behind online poker was a big driving force in getting it on tv, which in turn allowed it to become part of our culture.
Online poker also provided an easy, appealing way for new players to give it a try. Since there was no cost involved in starting an additional online poker table, you could play for any stakes - so you could learn to play for pennies from the comfort of your own home. It made it very easy for players to take a shot at it. In comparison, the minimum limits you can play live require a relatively significant amount of money to play. If you don’t know what you’re doing, you can easily lose hundreds in a night playing live, trying to learn, whereas online you could make $100 last months if you were so inclined. But most people would move up in limits as they got more familiar with it.
So online poker brought in a whole lot of people, by flooding TV with it and making it a ubiqitous cultural icon, and by giving people a low-stakes low-pressure venue to give it a try. This brought in the new players and new money that fueled the poker boom.
Online gets banned in the US - and the US is the primary market in the world as well as something that sets the pace for cultural booms in large parts of the world. Boom, instantly the ads from online poker sites stop and the amount of poker on TV contracts hugely because it was mostly propped up by that ad revenue. The fad was already waning simply due to exhausting its popularity, but this quickly took it out of the public conciousness. New players who might’ve grown in confidence playing online now would stay away from the game entirely. The influx of new players and new money started to dry up.
Without those new players and that new money, a death spiral begins. The bottom tier of players get beat - either they go broke or they get better and are no longer on the bottom tier. Either way, that bottom tier dries up. Now the next tier up skill wise is the bottom tier. In turn, they go broke or get better. And so on. Until there’s a general upward pressure. Now players who were a few tiers ahead of bad players are now the new bottom tier. And so on. The average skill level goes up. New players to the games get destroyed because they can’t find a venue with players that are only slightly better than them - they face much tougher competition even at the lowest levels and get destroyed. Someone who might’ve kept playing if he hadn’t faced such adversity instead quits the game.
So the amount of money coming into the game dries up, the new players dry up, players are forced to get better, the total amount of players shrink, there’s a lower edge for the remaining players because the skill levels have been compressed and there are fewer exploitable players. Also, some former online players decide to go live and make the games much tougher. Online players are just flat out better than live players by a huge margin, even though everyone will tell you otherwise.
There’s not much future in it, at least nothing like the boom. There will be too many good players chasing fewer bad players. Not enough money or players going in. It won’t ever quite fade away, and it may not even fade to pre-boom levels, but it will steadily decline.
I disagree with Turble that limit might make a comeback. I understand his reasons, but no limit games are simply to ingrained in our culture at this point. Limit games are very rare and showing no increased trends in popularity. On an average night in Vegas, I would guess that there are only 3-4 games in town higher than 4-8 playing limit. It’s extremely niche. A few years back the Venetian tried to create a limit scene by spreading 8-16 and 15-30 games with a promo rake, and those were actually a lot of fun and I wish they stuck around, but they dried up when the promo did.
Anyway, as to why online poker is dying even outside the US market - short term greed over long term growth. The rakebacking HUD-bot 24 tabler people killed the game. They’re poison. They play a version of poker that isn’t fun for anyone, they not only slow down the game, but they slow down 24 games at once. That’s the thing - their influence is 24 times greater than a casual recreational player who plays 1 game at a time. They’re everywhere. Most of the tables are made up by these tight, boring, HUD-using players who are good enough to be hard to beat and not at all interesting to play against. But a table full of them will grind away at a recreational casual player who’s not having any fun. Sites could’ve prevented this by limiting the number of tables, or anonymizing hand histories to prevent HUDs and data mining, or other tactics that would’ve made the games much more sustainable long term, but these guys were paying absurd amounts of rake. They wanted to cash in, with no regard for sustainability.
Which is my other point - online rake is absolutely absurd. Live poker rakes $4-6 but they run a poker room, a floor staff, pay a dealer, pay for drinks and cooling and all of the stuff that actually costs money, as well as making a profit. Online poker operating costs were practically nothing, but they would still charge a $2-3 rake, even with the higher hands per hour, and multitabling already increasing the profitability per player in an absolute sense over live play. That rake is absolutely absurd. It greatly reduces the edges of winning players and makes losing players go broke faster. It fleeces everyone, making the whole situation unsustainable. I was never a serious multitabler (I usually played 2-4 tables), but I think I paid well over $100,000 in rake in my busiest online year. Yes, before I saw a cent of profit, I had to pay the poker site $100,000. I mean, compare that, to say, an MMO subscription, where they have to run much more sophisticated computer hardware, more taxing requirements, developing new content, etc. They charge you $12-15 a month to play. Somehow World of Warcraft could make a profit off my $150 a year subscription, but pokerstars wants $100,000+ out of me. The price gouging was ridiculous. It makes moderately winning players into break even players, small winners into losers, break even players into big losers, and losing players into huge losers. The rake is why only about 3-5% of poker players can actually win money at the game.
So the edges were small, because of the rake, and 20+ tablers with HUDs were everywhere and fleecing new players, and with the US market gone a huge chunk of the new players and new money were gone - it was such a hostile environment that all you had left were HUD-bots reaching a stalemate and getting raked away.
*Incidentally, I don’t know why people watched poker on TV. The popular poker shows were absolutely awful poker. They focused on the drama of the actual random outcome and dramatic card dealing of 50/50 situations in tournaments which were so short stacked that no real decision was involved. The way they chose their focus and how to edit them stripped almost everything interesting and poker-like out of the game, and there was nothing interesting for people who actually knew poker to watch. It made me wonder what the target audience was, then - people who have no idea what’s interesting about poker, yet still wanted to watch a poker show? There were some legit poker shows (High Stakes Poker being the best, other even less known ones) but they were very niche and unpopular compared to the awful ESPN and WPT coverage. Even Poker After Dark, which would have a really interesting cash game about once every 10 weeks, would show this utterly pointless, could-not-be-less-interesting shortstacked sit and go as their bread and butter.