I occasionally see products advertised online in social media etc with words to the effect ‘a BBC Dragon’s Den
Success!’ somewhere in the text or image. I think this is supposed to encourage me to buy the product. I sort of feel like it does the opposite.
Now, sure, of course if the product is being advertised for sale, then the business is probably not like the embarrassing failure cases we see on the show, where the product is just stupid, or the business itself is not viable, or the people presenting the idea are nutcases, but…
In order for a product to win backing on these shows, I feel like it generally means:
- it has failed to raise capital by other methods
- there is a huge and attractive profit margin that got the investors on board (which means the product is possibly overpriced for what it is)
- the business owners almost certainly gave away a larger share of their business than they hoped to (because that nearly always happens)
Taken together, this doesn’t inspire me to buy the product. I think it actually puts me off a bit.
What say you?