Does the word tactical have any meaning in advertisements?

Don’t forget the tactical turtleneck (aka tactleneck):

I just don’t understand how Lana doesn’t advertise her black sports bra as a “Strategic Support Hardware (SSH!)” to shut Archer up.

Stranger

“Typhoon Blast” sounds like what you’d get from your Oceanus after indulging in too much Citrus Flash Bang.

There’s a relentless warrior born every minute…

Can you expand on why?

But it looks cool.

Real tactical toilet paper failed because it didn’t take shit off anyone.

The PALS webbing adds a lot of additional weight, isn’t quick to attach and detach, and is often placed in kind of random locations wherever there is a flat spot (or sometimes on non-flat surfaces) regardless of whether it is a suitable location to locate a pouch or a good position to put extra weight. They are also typically stitched onto single thickness textile surfaces and when used for load-bearing attachments don’t really support the weight well unless the pack is stuffed full. MALICE clips and other aftermarket accessories address some of these issues but I generally feel that most use of PALS is for style rather than needed functionality. That it has almost completely replaced lighter and more functional ‘daisy chain’ webbing on recreational packs has the benefit of causing me to stick with older pack styles instead of buying new packs, at least. The one thing you can say about PALS is that it is really strong, and when used selectively (as on Hill People Gear packs and kit bags) provides really secure attachment but I see so many packs that just don’t need PALS webbing covering every surface.

Overall, MOLLE as a system is an attempt at a “one size fits none” solution which results in a generally good idea (modular attachments) executed in the worst possible way with almost zero consideration for ergonomics and biomechanics. Which is why all the SPECOPS units actually eschew MOLLE standard grar and equip with Dana Designs/Mystery Ranch and Arc’Teryx packs that have proprietary load-bearing frames and use PALS sparingly.

Stranger

As others have mentioned, “tacticool” is a thing in my locale. Gucci is to Hollywood Hills as “tactical” is to lifted truck, coal rolling, bumper nut sporting Idaho dipshits. I prefer the Gucci idiots.

All the better to lose it in the dark while camping… and then have to buy another

I worked in advertising; I know the tactics.

I saw something cool the other day that I’ve been wanting to share, but it doesn’t really fit into any existing thread I know of. I don’t think there’s an omnibus “random cool / weird shit I saw today” thread.

You’ve set the stage with your post so here goes.

We’re all familiar with truck nuts. So dumb. The other day out driving I saw something odd hanging from a pickup’s trailer hitch area. Two weird dangly things. I was far enough away I couldn’t quite tell what I was seeing.

I finally got close enough at a traffic light. Two opaque blue things hanging that looked about like 7-11 Big Gulp cups: 6-8" tall, a narrow tapered part ~3" in diameter then a step to a larger ~5" diameter section and open at the top. With about 4 thin brightly colored tubular things leading out of the opening and up to wherever they attached to the truck’s hitch.

Yep. Truck wire nuts. I had to laugh. Not exactly these, but close: Wire Nut Truck Nuts - Etsy

I wonder where the overlap is between “Tactical” and “Natural”. “Primal”, maybe?

All modern computers are solid state. It’s like describing a product as “uses electricity.”

I dunno, but can anyone tell me where I can buy a good set of tactical coasters so we can set drinks on our tactical doilies (band name!) without having to worry about water damaging the fragile fabric?

serious response: doesn’t the term ‘tactical’ denote that something is suited for use outdoors and is either particularly durable and/or portable?

Sorta. That’s called “camping”.

When you add a pseudo-military / Law Enforcement / wannabe tough guy styling, that’s when “camping gear” becomes “tactical gear”.

I think tactical may also suggest paramilitary utility because of having features like making sure one’s spork is nonreflective black. It would never do, after all, to get picked off by a sniper while one gives their position away by using a shiny silver spork when eating a can of tactical pudding.

Unfortunately it isn’t a clear sign that it is crappy camping gear packaged with “tactical” to sell it, like much stupid marketing can be used as.

Thanks Stranger for the explanation btw.

“Tactical” means that the seller believes that adding the word “tactical” will bring in more money than not adding the word.

Back when I camped more, probably in the 90s, I bought a mini Maglight for trips. It was in woodland camo. After I bought it, I realized that if I dropped it I might never find it.

Yes I was into tactical before it was cool.

OK, I LOLed out loud. I’m nut sure what they are going for, but as a wise man said, it’s such a fine line between stupid and clever.

Absolutely! I have some mini-keychain lights scattered around the house and theyre all yellow or orange, or have light colored tape. Anything that could be put down and need to be picked up/located later is brightly colored (I still need to do this to my appletv remote).

My experiences in Battle Shopping shows that is correct.