Thanks, RealityChuck. You wrote pretty much what I was thinking – I WANT an opportunity to convince them how awesome I am in a more friendly format than a resume. Obviously I can’t do the whole “I’ve looking into company X and I think I am a perfect match to your specific company, here’s why” deal, but I CAN say “here’s why I’d make a great receptionist at a Chiropractor’s office.” However, how am I supposed to address the thing? Dear Sir/Madam? To whom it may concern?
Another option I’ve seen suggested if you don’t have a name or title, is not to include a salutation at all. I’ve done this recently when I’ve applied for jobs through craigslist. I just start the e-mail, “I am writing in response to the Feces Handler position I saw advertised on Craigslist” and not worried about a “To” line at all.
If I send a resume, I’ll usually include a cover letter of some sort. Obviously, the less info I have about the job, the less I can tailor the cover letter to it. With craigslist, in the case of particularly non informative ads, I’ll often send a preliminary email without even a resume, simply expressing interest in the position, asking for more information, and asking what the application process is.
Slight hijack - job searching here too - and I hate ads that ask you to state salary requirements. Makes me feel like I’m bidding on a job at an auction! Employers should either state what they are offering up front or negotiate it at hiring time.