Chef Troy,
I’m no HR person, but I am a hiring manager*, albeit not for a publisher. So grab your saltshaker for my take on your cover letter.
The first thing I noticed was the paragraph on how you came to know the hiring company. Along with Zyada, et al, it came off to me as apologetic. It’s likely no one will make the connection (in many firms, HR and HMs don’t talk, or don’t talk adequately), so why attract attention to it? If they do, you can then highlight your cleverness and proactivity in the interview. It’d sell with me. In any case, you have potentially back-doored the routine hiring process, which can make you stand out favorably (again, with me. YMMV).
Secondly, your letter said what was relevant, and closed. That resonated with me. Too often, I have to wade through interminable cover letters relating that the applicant was High School Class President, and won the Standard-Times Junior Writing trophy of May, 1993. Bravo.
Thirdly, the only thing I didn’t see that I tend to give bonus points for is some tie to the company’s business strategy, or some other evidence that you’ve researched what’s important to their goals. You respond to the ad’s requirements; which is good, but do they post an online mission statement you could address? Even better, is there an obvious corporate move (acquisition, editorial direction change) for which you could make the case that you’re a particularly appropriate choice? Without experience in the field, I’m unable to come up with an example, but I hope you take my meaning. It shows you’ve taken the time to research the company; that this isn’t just a form letter you’ve fired off to a dozen places, changing only the comapny name.
Overall, I’d rate the letter-writer a strong candiate as is. You’d get an interview from me, but that’s misleading. I interview many more applicants than my peers, a practice to which I acribe my relative success in “good hires.” I simply think a face-to-face, in the unconventional way I run them, is the best barometer for finding quality employees.
*In the way of credentials, I offer that I work for a F500 company, and have often been asked to hire for peers and superiors because of my track record of sorting the wheat from the chaff. FWIW.